If you’ve had your eye on SEO for a while you’ll probably be aware of the Google Quality Rater Guidelines, which favour content that shows Expertise, Authorativeness and Trust – known in the industry as the anacronym E.A.T. The recent Medic update emphasizes the E.A.T qualities even further, so working to these quality ideals is going to be one of the best ways to ensure your brand minimizes any loss of rankings due to Medic.

Too big to ignore, Google’s latest algorithm update on 1st August is causing ripples in the marketing world, with some brands already experiencing negative effects. However, it seems only a selection of brands are likely to suffer these “ill” effects as the update appears to be focused on advice and health-related sites that are dishing out content that may influence more vulnerable readers to make important life decisions. As such, the algorithm has been nicknamed the “Medic” update because it’s seemingly targeting “Dr. Google” type sites or those that are trying to persuade shoppers there’s something terribly wrong with them so they feel compelled to buy a particular remedy (such as a financial advisory service, magic potion, magazine subscription…).