In the past three years, competition in the ecommerce world has increased significantly. Despite this, many people are still earning five or six figures every month from this type of business. If you optimize your advertising strategy and create a highly effective AdWords campaign, you can achieve this, too. Let’s go over some strategies for using Google Ads that can help you to get started. Using Google Ads for Your Ecommerce Business Google ads are all around you, and you see them every time you search for something on the internet. Aside from the search ads that appear at the …

With so much of life happening online nowadays, your business must have a great social media presence to drive eCommerce (that is, the buying and selling of goods online). To help your business stand out from the pack, here are three ways to develop a killer social media marketing strategy. 3 Ways to Leverage Social Media Marketing to Drive Ecommerce 1. Narrow Your Demographics and Target Audience Each social media platform—whether Facebook, Instagram, or others—have metrics they use to provide their users with a precise breakdown of who is viewing their content. This information is invaluable to business owners. By …

For businesses with eCommerce at the center of their trading model, getting found on search engines, such as the ubiquitous Google, can be the single biggest thing that pushes sales to the next level. Luckily, there are a few basic steps you can take to make local SEO work for you and ensure continued sales growth for your site. How to Use Local SEO for Your Ecommerce Site Utilize Google My Business Google is without a doubt one most influential search engines on the internet, and thousands of businesses rely on the platform to get found. Google My Business is …

If you are experiencing a poor conversation rate on your ecommerce site, consider the underlying issue that perhaps your web design could use an update. The user experience directly affects your sales, which makes identifying any underlying issues all the more imperative. 5 Ways Poor Web Design Can Impact Your Ecommerce Sales Pipeline 1. Your Site Does Not Make a Good First Impression A common reason for an overall low conversion rate is that people either do not like the first thing they see when they enter your site, or they have trouble finding the information they need. If you …

Have you ever spent hours creating a social media posting campaign for your ecommerce business, only to see that you’ve spent most of your budget on content and boosts, and haven’t seen any return? If you’re tired of seeing inconsistent results and losing money on your business, you might consider advertising your shop on social platforms. Here are six ways that a social media ad campaign can give your store a nice boost. 6 Ways a Social Media Ad Campaign Can Boost Your Ecommerce Site  1. Catch Your Audience’s Attention With Stunning Images Using stunning, high-quality images in your social …

User experience, or UX, is often referred to when addressing the potential success of any eCommerce site. If the user-focused perspective is not taken into account during the research and development phase of your business, you may entirely miss the opportunity to design your site right the first time. Simply stated, prioritizing users benefits your business. Establishing Credibility Allows Users to Trust Your Company and Product When users have positive experiences on your site and the purchase of your product or service meets their needs, they begin to see your company as credible and trustworthy. Building rapport with your customers …

Now that your business is online and you’re ready to join the world of eCommerce, it’s time to apply SEO marketing to your growth strategy. Keep reading to learn how SEO can give you the competitive edge you need to convert more sales. SEO Marketing: The Key to Moving Up in the World of Ecommerce Lowers Costs for Paid Reach Optimizing your website content with SEO best practices gives you the boost you need for better reach. Your website stands a much better chance of landing in those coveted top five spots on Google’s first search page, which is where …

Each year, the ever-evolving world of eCommerce welcomes new trends that, in many cases, help online business owners expand their customer base and enjoy an increase in revenue. Here are some popular trends so far in 2021. 7 Effective Ecommerce Trends for 2021 Augmented Reality Augmented Reality (AR) has taken online business shopping to the next level. This technology allows potential customers to truly get a sense of the item they wish to purchase. It provides virtual views from various angles which is very important for businesses such as online fashion stores and home sales/decor. But AR isn’t exclusive to …