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7 Effective Management Tips

In Small Businessby Strider Writing TeamLeave a Comment

When the small business owner who started as a one-person operation has achieved enough growth to hire additional staff, that small business owner has become, for better or worse, a manager. As a one-person operation, a small business owner needed to have a gung-ho attitude in order to achieve business success. While the gung-ho attitude probably persists with company growth, that success now has to be tempered with a change in the way they personally do business – especially as a manager. There are a few different types of managers, but we’re going to just mention three of them, the:  …

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Why Use Google My Business? For Business!

In Small Businessby Strider Writing TeamLeave a Comment

If it seems as though Strider is talking a lot about Google My Business here in these blogs, you aren’t mistaken. It’s a wonderful tool that small business operators should be taking advantage of.  People say that about a lot of things, but we’re harping on it because it’s true.  Now Google My Business is not necessarily the be-all or the end-all of marketing for local businesses. No, of course, it isn’t. So why should you use Google My Business?  Simply put, this free online platform helps local-area business owners (small, medium, and large) increase their online visibility when prospective …

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7 Affordable and Effective Small Business Marketing Ideas

In Small Businessby Strider Writing TeamLeave a Comment

Whether you are a small local business just starting out or have been plying your trade for years, you need to have an online presence – and a strong one at that. Why? It’s a simple answer – when people are looking for a product or company, 97% of them search for information online, according to SEO Tribunal. Unfortunately, small business marketing only seems to revolve around a website, e-mail, social media, and maybe a blog. Nothing wrong with these – they are important, and all work. But there are many more things a small business can do to increase …

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Google Expands Its Local Services Ads Into Canada

In Small Businessby theRKFLeave a Comment

The lead generation program, designed to support small businesses serving their local communities, has now expanded beyond its U.S. boundaries. This is great news for some Canadian providers of local services who can now extend their reach to a wider audience within their area. The Expansion Of Local Services Google Local Services was originally launched in 2015 with the title “Home Services”. Originally only available in the San Francisco area, to date it is now available across 17 U.S. cities. It is also now available across 13 different home service verticals and in over 90 different markets nationwide. The success …

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Leveraging the Yelp Ads Platform

In Small Businessby theRKFLeave a Comment

Positive customer reviews can give your business a big boost, especially if the reviews are posted on a platform that attracts a huge number of visitors. When it comes to online ads and review platforms, Yelp is second to none. This massively popular online ad and review site provides an easy and convenient way for customers to post their reviews. For businesses, it provides a free suite of tools to showcase their business and connect to the Yelp community. In order to take full advantage of the Yelp platform, you have to know how to leverage its ads platform. The …