Technically, Email Marketing is the promotional marketing message sent by a company to a recipient who has previously agreed to receive such materials. But marketers are more likely to refer to it at the “most neglected bit of awesomeness available” for marketing. If you’re not excited by the high ROI (44:1), or the fact that 47% of professional marketers rank email marketing at the most profitable channel in their marketing mix, maybe you’ll be intrigued to know that over 50% of consumers prefer email as the best channel to receive communication from the brands they care about. For example, when …
Why Use Google My Business? For Business!
If it seems as though Strider is talking a lot about Google My Business here in these blogs, you aren’t mistaken. It’s a wonderful tool that small business operators should be taking advantage of. People say that about a lot of things, but we’re harping on it because it’s true. Now Google My Business is not necessarily the be-all or the end-all of marketing for local businesses. No, of course, it isn’t. So why should you use Google My Business? Simply put, this free online platform helps local-area business owners (small, medium, and large) increase their online visibility when prospective …
Social Media Marketing Mistakes to Avoid
Everybody makes mistakes, but doing so as a small business can be extremely damaging. When it comes to marketing strategies for social media, we all know that what you say and how you say can have negative consequences (think Papa John’s). To protect your small business, here are 11 social media marketing mistakes to avoid: 1) Focusing on Followers and Not Engagement So you have 3,000 followers on Twitter and 5,000 on Facebook. So what? People will follow anyone on social media, especially if there’s a chance to enlarge their own social media circle. But why would anyone want to …
7 Affordable and Effective Small Business Marketing Ideas
Whether you are a small local business just starting out or have been plying your trade for years, you need to have an online presence – and a strong one at that. Why? It’s a simple answer – when people are looking for a product or company, 97% of them search for information online, according to SEO Tribunal. Unfortunately, small business marketing only seems to revolve around a website, e-mail, social media, and maybe a blog. Nothing wrong with these – they are important, and all work. But there are many more things a small business can do to increase …
Are You Missing Out On The Latest Google My Business Features?
You may have heard about Google My Business, the internet service designed by Google for business owners, but ignored it because who needs yet another “program” to learn. But here’s where you are missing out: by utilizing Google My Business, business owners can not only gain more local business, but YOU get to manage how your business appears when customers do a Google search for a product or service near them. Sure, word-of-mouth is great, but when it comes to searching for answers, the internet is the quickest and easiest solution. Keep in mind that when a customer is doing …
News To Grow By: Vol 26 – Remembering Krissy Doyle
The Strider team has been helping our small business friends with online sales since 1994. Here’s a look at some of the top articles on SEO, ecommerce, and marketing that we found this week. SAF Staff, Members Pay Tribute to Exuberant Life of Krissy Doyle – safnow.org Source: safnow.org If you’ve called, emailed or stopped by the Society of American Florists’ headquarters in Alexandria, Virginia, sometime in the past 18 years, chances are, you talked with Krissy Doyle, the group’s longtime manager of member and data services. Whatever the purpose of your exchange, it probably included a huge smile from …
News To Grow By: Vol 25 – Don’t Waste Money on Myths, Setting Summer Growth Goals, and Some SEO Stuff
The Strider team has been helping our small business friends with online sales since 1994. Here’s a look at some of the top articles on SEO, ecommerce, and marketing that we found this week. Ready to pursue growth in your business over the summer? Not sure where to start? Let’s chat a bit and share some ideas. Putting An End To 5 Local SEO Citation Myths Source: striderseo.com Getting local SEO right can have a big impact on your marketing, so here we’ll look at some of the myths and misconceptions surrounding localized SEO. Source: Webinar: Reach Your Goals In …
Putting To Bed The Myths of Local SEO
More of us than ever before are becoming increasingly aware of the importance of local SEO when it comes to getting our businesses noticed. However, there are a host of myths out there when it comes to this element of your marketing strategy. Here, we take a look at some of the popular misconceptions about local SEO and put them to bed for good so that you can get on with maximising your marketing potential. 1) Suite Numbers Affect Rank It’s interesting to note that many people sharing spaces with other businesses wonder whether having their suite number featured in …
News To Grow By: Vol 24 – Florists Go Golfing, Chat For The Win, and more!
The Strider team has been helping our small business friends with online sales since 1994. Here’s a look at some of the top articles on SEO, ecommerce, and marketing that we found this week. Q: What are your biggest challenges or hurdles when it comes to growing your shop? Comment below or email and let me know! -Ryan 2nd Annual WUMFA Golf Outing – Wisconsin Upper Michigan Florist Association Source: www.wumfa.org It must be summer – florist golf season is here! Six brands using live chat in innovative ways – Econsultancy Source: econsultancy.com Six brands using live chat in innovative …
News To Grow By: Vol 23 – Studio v Retail Marketing, FTD Allowed To Pay Bills
The Strider team has been helping our small business friends with online sales since 1994. Here’s a look at some of the top articles on SEO, ecommerce, and marketing that we found this week. Is your Local SEO “on point” or “meh”? Try this free tool to find out. STUDIO VERSUS RETAIL MARKETING – Canadian Florist Source: canadianflorist.com We’re seeing more florists whose P&Ls have helped them stop caring whether people call them a Basement Betty because they no longer have a space open to the public. FTD Companies, Inc. Receives Court Approval of “First Day” Motions to Support Business, …