View Post

3 Reasons Why Your Blog Content Isn’t Getting Traffic – And What To Do About It

In SEOby Strider Writing TeamLeave a Comment

Congrats! You’ve got it all together. You have a small business up and running. You have a website that looks pretty sharp. You even have a blog, because every SEO company (including Strider) says you need to have a blog for some reason. But you don’t seem to be getting much traction with that darn blog. “Why am I bothering?”, you might ask yourself. It seems like a tremendous waste of time. And it is – but only because you aren’t quite doing all you can to make it work… to provide your blog with the opportunity to drive traffic …

View Post

Essential Small Business Tips: Advice on How to Get Started

In SEOby Strider Writing TeamLeave a Comment

So… you have a great idea for a small business. Now what? It’s a simple question, but for people unfamiliar with the business world, it is a daunting one. While it’s true that you could either buy a franchise or take-over a business already performing the same sales or service you wish to perform, for this article, we are going to look at things from the concept of totally new: How do I get from a great idea to selling and making a profit? It’s not something you can simply start up. It takes planning and intestinal fortitude (guts). And …

View Post

Best Free Blogging Platforms For Business

In SEOby Strider Writing TeamLeave a Comment

Everybody wants something for free—but while the old adage about “getting what you pay for” is often true, sometimes “free” can be a truly cost-effective and successful way for the small business owner to become more active online. When it comes to a blog, a small business owner doesn’t need all the fancy bells and whistles some platforms offer. Rather, what you need is something that is intuitive for you to use, provides standard options and technical help, and looks good to the user’s eye. For the uninitiated, a blog is a place to express your own thoughts—generally without any …

View Post

Use PPC Marketing To Grow Your Business

In PPCby Strider Writing TeamLeave a Comment

Some enterprising person (who obviously has WAY too much time on their hands) found 159 different types, and provided definitions for each of them. Fascinating, but for today’s small business owner, all you need to know, is that the most cost-effective and trackable marketing leverages digital channels. Digital marketing is the marketing of products or services using technologies on the Internet and mobile phones—something most of today’s consumers use multiple (multiple, multiple) times a day. Sometimes even an hour. Or per minute. You’re on it right now.   One of the more desirable and effective digital marketing options is Pay-Per-Click …

View Post

5 Simple SEO Tips For Small Business Owners To Follow

In SEOby Strider Writing TeamLeave a Comment

So, you have a small business, and maybe one or two regular clients—congratulations. But now is not the time to rest on one’s laurels, and is instead the time to double down on one’s efforts to build up your business quickly and efficiently. While we can’t stress enough the importance of setting up your company with a free Google My Business account we want to take the time to discuss website set-up for better SEO (search engine optimization) results. To do this, we are going to harp on the negative… things that people hate about websites—be they a large company …

View Post

7 Effective Management Tips

In Small Businessby Strider Writing TeamLeave a Comment

When the small business owner who started as a one-person operation has achieved enough growth to hire additional staff, that small business owner has become, for better or worse, a manager. As a one-person operation, a small business owner needed to have a gung-ho attitude in order to achieve business success. While the gung-ho attitude probably persists with company growth, that success now has to be tempered with a change in the way they personally do business – especially as a manager. There are a few different types of managers, but we’re going to just mention three of them, the:  …

View Post

6 Reasons Why Email Marketing Works

In Tipsby Strider Writing TeamLeave a Comment

Technically, Email Marketing is the promotional marketing message sent by a company to a recipient who has previously agreed to receive such materials. But marketers are more likely to refer to it at the “most neglected bit of awesomeness available” for marketing. If you’re not excited by the high ROI (44:1), or the fact that 47% of professional marketers rank email marketing at the most profitable channel in their marketing mix, maybe you’ll be intrigued to know that over 50% of consumers prefer email as the best channel to receive communication from the brands they care about. For example, when …

View Post

Why Use Google My Business? For Business!

In Small Businessby Strider Writing TeamLeave a Comment

If it seems as though Strider is talking a lot about Google My Business here in these blogs, you aren’t mistaken. It’s a wonderful tool that small business operators should be taking advantage of.  People say that about a lot of things, but we’re harping on it because it’s true.  Now Google My Business is not necessarily the be-all or the end-all of marketing for local businesses. No, of course, it isn’t. So why should you use Google My Business?  Simply put, this free online platform helps local-area business owners (small, medium, and large) increase their online visibility when prospective …

View Post

Social Media Marketing Mistakes to Avoid

In Social Mediaby Strider Writing TeamLeave a Comment

Everybody makes mistakes, but doing so as a small business can be extremely damaging. When it comes to marketing strategies for social media, we all know that what you say and how you say can have negative consequences (think Papa John’s). To protect your small business, here are 11 social media marketing mistakes to avoid: 1) Focusing on Followers and Not Engagement So you have 3,000 followers on Twitter and 5,000 on Facebook. So what? People will follow anyone on social media, especially if there’s a chance to enlarge their own social media circle. But why would anyone want to …

View Post

7 Affordable and Effective Small Business Marketing Ideas

In Small Businessby Strider Writing TeamLeave a Comment

Whether you are a small local business just starting out or have been plying your trade for years, you need to have an online presence – and a strong one at that. Why? It’s a simple answer – when people are looking for a product or company, 97% of them search for information online, according to SEO Tribunal. Unfortunately, small business marketing only seems to revolve around a website, e-mail, social media, and maybe a blog. Nothing wrong with these – they are important, and all work. But there are many more things a small business can do to increase …