Providing your audience with good content is an essential part of online marketing. Here’s why you should make it a priority.
Google My Business Page posts are a great way to get information to your customers without having to fight for clicks on your website.
You can break down a conversion into even smaller pieces in order to understand the factors that lead to it happening. These baby steps are called micro-conversions, and they are something you should be paying very close attention to.
The lead generation program, designed to support small businesses serving their local communities, has now expanded beyond its U.S. boundaries. This is great news for some Canadian providers of local services who can now extend their reach to a wider audience within their area. The Expansion Of Local Services Google Local Services was originally launched in 2015 with the title “Home Services”. Originally only available in the San Francisco area, to date it is now available across 17 U.S. cities. It is also now available across 13 different home service verticals and in over 90 different markets nationwide. The success …
Strider is proud to announce that we have officially become a Certified Marketing Automation agency.
The Strider team has been helping florists with online sales since 1994. Here’s a look at what we thought was interesting on the internet this week! We hope you think so too!
If you’ve had your eye on SEO for a while you’ll probably be aware of the Google Quality Rater Guidelines, which favour content that shows Expertise, Authorativeness and Trust – known in the industry as the anacronym E.A.T. The recent Medic update emphasizes the E.A.T qualities even further, so working to these quality ideals is going to be one of the best ways to ensure your brand minimizes any loss of rankings due to Medic.
Too big to ignore, Google’s latest algorithm update on 1st August is causing ripples in the marketing world, with some brands already experiencing negative effects. However, it seems only a selection of brands are likely to suffer these “ill” effects as the update appears to be focused on advice and health-related sites that are dishing out content that may influence more vulnerable readers to make important life decisions. As such, the algorithm has been nicknamed the “Medic” update because it’s seemingly targeting “Dr. Google” type sites or those that are trying to persuade shoppers there’s something terribly wrong with them so they feel compelled to buy a particular remedy (such as a financial advisory service, magic potion, magazine subscription…).
It’s no secret that every business needs to consider SEO and online marketing. But as a business owner, we also need to balance the realities of cash flow and operations. For many years, the tension between what is needed and what can be afforded has lead small businesses to avoid investing in their online growth. I started Strider with the goal of helping small business flourish. I love the passion you have for your work, the love for your customers, the absolute thrill of doing what you love in order to help someone else. That’s why we’ve always held ourselves …
Positive customer reviews can give your business a big boost, especially if the reviews are posted on a platform that attracts a huge number of visitors. When it comes to online ads and review platforms, Yelp is second to none. This massively popular online ad and review site provides an easy and convenient way for customers to post their reviews. For businesses, it provides a free suite of tools to showcase their business and connect to the Yelp community. In order to take full advantage of the Yelp platform, you have to know how to leverage its ads platform. The …