If you are experiencing a poor conversation rate on your ecommerce site, consider the underlying issue that perhaps your web design could use an update. The user experience directly affects your sales, which makes identifying any underlying issues all the more imperative. 5 Ways Poor Web Design Can Impact Your Ecommerce Sales Pipeline 1. Your Site Does Not Make a Good First Impression A common reason for an overall low conversion rate is that people either do not like the first thing they see when they enter your site, or they have trouble finding the information they need. If you …
6 Ways a Social Media Ad Campaign Can Boost Your E-Commerce Site
Have you ever spent hours creating a social media posting campaign for your ecommerce business, only to see that you’ve spent most of your budget on content and boosts, and haven’t seen any return? If you’re tired of seeing inconsistent results and losing money on your business, you might consider advertising your shop on social platforms. Here are six ways that a social media ad campaign can give your store a nice boost. 6 Ways a Social Media Ad Campaign Can Boost Your Ecommerce Site 1. Catch Your Audience’s Attention With Stunning Images Using stunning, high-quality images in your social …
Why User Experience Is So Important for Today’s Ecommerce Market
User experience, or UX, is often referred to when addressing the potential success of any eCommerce site. If the user-focused perspective is not taken into account during the research and development phase of your business, you may entirely miss the opportunity to design your site right the first time. Simply stated, prioritizing users benefits your business. Establishing Credibility Allows Users to Trust Your Company and Product When users have positive experiences on your site and the purchase of your product or service meets their needs, they begin to see your company as credible and trustworthy. Building rapport with your customers …
SEO Marketing: The Key to Moving Up in the World of Ecommerce
Now that your business is online and you’re ready to join the world of eCommerce, it’s time to apply SEO marketing to your growth strategy. Keep reading to learn how SEO can give you the competitive edge you need to convert more sales. SEO Marketing: The Key to Moving Up in the World of Ecommerce Lowers Costs for Paid Reach Optimizing your website content with SEO best practices gives you the boost you need for better reach. Your website stands a much better chance of landing in those coveted top five spots on Google’s first search page, which is where …
7 Effective Ecommerce Trends for 2021
Each year, the ever-evolving world of eCommerce welcomes new trends that, in many cases, help online business owners expand their customer base and enjoy an increase in revenue. Here are some popular trends so far in 2021. 7 Effective Ecommerce Trends for 2021 Augmented Reality Augmented Reality (AR) has taken online business shopping to the next level. This technology allows potential customers to truly get a sense of the item they wish to purchase. It provides virtual views from various angles which is very important for businesses such as online fashion stores and home sales/decor. But AR isn’t exclusive to …
Merry Christmas!
This is likely the last newsletter we’ll send out before the holiday, so I want to take this opportunity to wish all of our readers a very Merry Christmas. I hope you can make the best of whatever situation you’re in this year, and choose to celebrate the joyful moments. -Ryan Startup or Ready To Scale, we’re here to help. Whether your monthly budget is $1k or $100k, we have the right solution for you. Book a chat us today to learn more! Steve Jobs certainly was an innovator, who would have thought we would have… Source: www.facebook.com Steve Jobs …
The “Happy December” Edition
Ecommerce is always a big deal in December, but 2020 is shattering records. Black Friday was up 21.6% over 2019! Even more exciting, Strider clients were up 157% year-over-year! If you’re not getting your share of the ecommerce growth this year, it’s time to talk to us about how we can help you grow now, and make 2021 an epic success. Startup or Ready To Scale, we’re here to help. Whether your monthly budget is $1k or $100k, we have the right solution for you. Book a chat us today to learn more! Online Customer Spend $14 Billion On Black …
Florist’s Book Offers Introspection, Direction
It’s safe to say that no one’s situation looks much like it did 10 or 12 weeks ago. The threat of COVID-19 turned Spring 2020 into a season of upheaval, cancelling events, shuttering once thriving businesses, and creating new obstacles, particularly for those trying to work at home with no childcare or inadequate technology. Some people have struggled to carve out precious alone time, while others have suffered crippling loneliness. And no one knows when it will end. All this unease has probably prompted a little soul searching. What really matters to you? What are your strengths? What feels like …
Online Consultations Help Line Up Future Weddings
Although communities across North America are gradually easing stay-at-home orders and allowing more businesses to open, events remain off the table. That has led to a lot of free time — and melancholy — for florists with wedding-heavy businesses. To keep busy and ensure she has wedding business down the road, Mary Dann of Springhill Flowers in London, Ontario has been holding virtual consultations through FaceTime. “I usually shy away from relying on technology, unless it’s a destination bride, because I thought you couldn’t make a real connection that way,” Dann said. “I’ve been pleasantly surprised how well you can …
Small Business Tips In COVID-19 Times
It’s a tough time for businesses of all kinds. People are staying home, events are cancelled, shopping habits are changing. Even if you manufacture in-demand products, you have to manage keeping staff safe, expediting delivery, and options for adjusting capacity. It seems no one has been spared. As with every challenge, though, we’re starting to see more and more businesses adapting and evolving with some good ideas for survival and growth. We will keep updating this article as ideas are discussed and as recommendations change. Update Your Website Gift cards for local businesses Delivery instead of in-store Curbside pickup Google …