Entity SEO is an approach to search engine optimization that focuses on building a clear and semantically rich understanding of the topics, people, places, brands, and concepts (i.e., entities) that your content is about, rather than just targeting specific keywords. 🔍 What is an “Entity” in SEO? An entity is any distinct thing that can be clearly identified and classified — such as: A person (e.g., Steve Jobs) A place (e.g., Toronto) A company (e.g., Apple Inc.) A product (e.g., iPhone 15) An abstract concept (e.g., digital marketing) Google and other search engines use entities to better understand and connect …
Google Reviews Disappearing? Here’s What You Need to Know
Over the past few days, many business owners have noticed an alarming trend: hundreds of reviews suddenly vanishing from their Google Business Profiles. Understandably, this situation has sparked concern across the board. In this post, we’ll break down what’s happening, what Google is saying, and why it’s important to stay calm. What’s Going On? Multiple businesses have reported that a large number of their reviews—sometimes over 100—have either been removed or hidden from their profiles. While this issue is still under investigation, Google has acknowledged that something isn’t quite right and has attributed the problem to a bug. Despite Google’s …
Protect Your Google Business Profile Against Rising Valentine’s Day Fraud
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View PostWhy Local Businesses Must Invest in Online Marketing in 2023
Hello, local business owners! We know times are tough, and the economy is a bit shaky. But guess what? This is not the time to be timid and pull back on your online marketing. In 2023, it’s more important than ever. Here’s why. The Power of SEO First off, let’s talk about SEO. That stands for Search Engine Optimization. Sounds fancy, right? But it’s actually pretty simple. SEO is all about making your business show up when people search for things online. Imagine someone in your town is looking for the best pizza place. They type “best pizza near me” …
Bloom and Grow Online: A Local SEO Offer for Retail Florists
Hey there, floral friends! You know the thrill of receiving a fresh bouquet, the rich aroma of the blooms and the instant uplift they provide. You make that magic happen every day in your shop, but what about on the web? Making your floral business flourish online requires some gardening of a different kind, and that’s where Local SEO comes in. Let’s dive into it, petal by petal! A Seed of Thought: Local Organic Search First off, let’s chat about local organic search. It’s like the sun to your digital flowers – the key element helping your online presence bloom. …
Why Review Gating Is a Bad Idea for Your Business
Online reviews can make or break your brand. This is why businesses feel the pressure to manipulate the review process through practices such as “review gating.” But this can cause more harm than good in the long run. Keep reading to find out how review gating can undermine the integrity of your reviews and negatively impact your online presence and brand credibility. What Is Review Gating? Before we discuss why review gating is a harmful reputation management practice, let’s first take the time to understand what the term actually means. Review gating is a process by which companies cherry-pick positive …
The Truth About Google Business Profile Keyword Spam
According to the 2021 Local Search Ranking Factors report, your Google Business Profile (formerly Google My Business/GMB) is the most heavily weighted factor that influences your Local Pack ranking. (It even has a not-insignificant influence on your organic ranking, too!) It’s understandable, then, that making the tweaks and pulling the levers that optimize your GBP can be very valuable. And the temptation to transgress Google policy can be very strong indeed. Tempting for business owners, yes. But tempting also for SEO agencies looking for cheap quick wins to justify their fees. Which is why I’m so grateful that the first …
Tips For Canadians Attending GLFEE
It’s no secret that the Great Lakes Floral & Event Expo is my favourite event of the year to attend. And as someone with very little appreciation for cold weather, that says I lot that I look forward to travelling to Grand Rapids in March each year! The education programming is always top notch (and not just because they sometimes let teach a session or two!), and the attendance is always strong. GLFEE draws a good crowd of great people from several surrounding states, and also from Canada. This year, though, travel to Michigan might give Canadian florists an extra …
Florist’s Book Offers Introspection, Direction
It’s safe to say that no one’s situation looks much like it did 10 or 12 weeks ago. The threat of COVID-19 turned Spring 2020 into a season of upheaval, cancelling events, shuttering once thriving businesses, and creating new obstacles, particularly for those trying to work at home with no childcare or inadequate technology. Some people have struggled to carve out precious alone time, while others have suffered crippling loneliness. And no one knows when it will end. All this unease has probably prompted a little soul searching. What really matters to you? What are your strengths? What feels like …