Online reviews can make or break your brand. This is why businesses feel the pressure to manipulate the review process through practices such as “review gating.” But this can cause more harm than good in the long run. Keep reading to find out how review gating can undermine the integrity of your reviews and negatively impact your online presence and brand credibility. What Is Review Gating? Before we discuss why review gating is a harmful reputation management practice, let’s first take the time to understand what the term actually means. Review gating is a process by which companies cherry-pick positive …
Google Shops Info for Ecommerce Sites
Every second, Google introduces a substantial fraction of the world’s buyers to new products and retailers that might otherwise go unnoticed. Each and every hour. Every single day. In fact, the search engine is the source of 36% of all product queries.Businesses who wish to be seen by customers as they shop online must first create a trustworthy online store. Using a website builder with comprehensive business features and a range of online store themes, merchants may do so without difficulty. Once a store is up and running, a good eCommerce marketing plan that emphasizes products throughout the whole purchase …
The Truth About Google Business Profile Keyword Spam
According to the 2021 Local Search Ranking Factors report, your Google Business Profile (formerly Google My Business/GMB) is the most heavily weighted factor that influences your Local Pack ranking. (It even has a not-insignificant influence on your organic ranking, too!) It’s understandable, then, that making the tweaks and pulling the levers that optimize your GBP can be very valuable. And the temptation to transgress Google policy can be very strong indeed. Tempting for business owners, yes. But tempting also for SEO agencies looking for cheap quick wins to justify their fees. Which is why I’m so grateful that the first …
How Google Processes URL Changes
Most people know that search engines like Google index the URL to specific pages on websites rather than simply primary website addresses. As you can appreciate, if you make changes to any URL structures on an indexed site, those URLs can become invalid and result in HTTP 404 “not found” error pages. The answer, of course, is to mitigate those issues by having a website migration strategy. You can apply it to URL structures on a single website or if you move an entire website to a new domain name. Here’s what you need to know about making URL changes …
Tips For Canadians Attending GLFEE
It’s no secret that the Great Lakes Floral & Event Expo is my favourite event of the year to attend. And as someone with very little appreciation for cold weather, that says I lot that I look forward to travelling to Grand Rapids in March each year! The education programming is always top notch (and not just because they sometimes let teach a session or two!), and the attendance is always strong. GLFEE draws a good crowd of great people from several surrounding states, and also from Canada. This year, though, travel to Michigan might give Canadian florists an extra …
6 Website Design Trends for 2021 and Beyond
The web is constantly changing and evolving. if you want your ecommerce site to stay ahead of the curve, it’s essential to know what trends are coming down the pipeline to be prepared for them. That’s why we’re taking a look at six key website design trends that will shape the future of websites in the months and years to come. 6 Ecommerce Website Design Trends for 2021 and Beyond 1. Augmented Reality (AR) The capabilities of Augmented Reality are becoming more and more impressive. As a result, AR will play a crucial role in mobile marketing moving forward, allowing …
How to Get More Traffic to Your Ecommerce Site
Do you have a great ecommerce website, but not enough people are visiting? If so, you’re not alone; this is the biggest issue that most online stores face! Fortunately, with the right marketing strategies, you can drive more quality traffic to your site. Here are a few proven methods for boosting visitors and generating more sales. How to Get More Traffic to Your Ecommerce Site Leverage Social Media Social media is probably the best marketing tool available for increasing brand awareness; platforms like Instagram, Facebook, and YouTube have a huge influence on shoppers’ buying decisions. But you don’t have to …
7 Ways a Website Redesign Can Revitalize Your Ecommerce Site
All good ecommerce websites should be evolving and growing. However, over time, it is easy for an online store to fall behind improved performance standards, including best design practices, code quality, and savvy navigational practices for a better consumer experience, just to name a few. Here is a look at just some of the ways a website redesign can reinvigorate your operations. 7 Ways a Website Redesign Can Revitalize Your Ecommerce Site 1. Refresh to Impress There is nothing that will impress your regular visitors than a modern and fresh-looking site the next time they visit. Investing in a design …
10 Ways Your Ecommerce Business Can Benefit From an SEO Service
An SEO service provider needs people who have a full range of skills to boost an ecommerce business that is stagnating. SEO experts have the skills to modify and upgrade your online store for better organic traction and a whole lot more. Getting better results on Google Search guarantees better results across all search engines. 10 Ways Your Ecommerce Business Can Benefit From an SEO Service 1. Visitor Numbers One of the immediate benefits of a professional SEO implementation will be an increase in visitor numbers. With more pages ranking for more search terms, the direct result is more prospects …
5 Tips for Guiding Your Ecommerce Site Through the Growth Phase
Shopping online has become a major part of almost everyone’s life. If you didn’t do it before the pandemic, chances are that you became familiar with it during the lockdown. Ecommerce is one of the fastest-growing industries on the planet and shows no signs of slowing down. If you are a new company or are thinking about opening up a shop online, you’re going to want to be focused on growth. Here are some ideas to help your business thrive. 5 Tips for Guiding Your Ecommerce Site Through the Growth Phase 1. Strong Customer Service As with any industry, customer …