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Tips For Canadians Attending GLFEE

In Tips by theRKF

It’s no secret that the Great Lakes Floral & Event Expo is my favourite event of the year to attend. And as someone with very little appreciation for cold weather, that says I lot that I look forward to travelling to Grand Rapids in March each year! The education programming is always top notch (and not just because they sometimes let teach a session or two!), and the attendance is always strong. GLFEE draws a good crowd of great people from several surrounding states, and also from Canada. This year, though, travel to Michigan might give Canadian florists an extra …

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6 Website Design Trends for 2021 and Beyond

In Ecommerce by Strider Writing Team

The web is constantly changing and evolving. if you want your ecommerce site to stay ahead of the curve, it’s essential to know what trends are coming down the pipeline to be prepared for them. That’s why we’re taking a look at six key website design trends that will shape the future of websites in the months and years to come. 6 Ecommerce Website Design Trends for 2021 and Beyond 1. Augmented Reality (AR) The capabilities of Augmented Reality are becoming more and more impressive. As a result, AR will play a crucial role in mobile marketing moving forward, allowing …

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How to Get More Traffic to Your Ecommerce Site

In Ecommerce by Strider Writing Team

Do you have a great ecommerce website, but not enough people are visiting? If so, you’re not alone; this is the biggest issue that most online stores face! Fortunately, with the right marketing strategies, you can drive more quality traffic to your site. Here are a few proven methods for boosting visitors and generating more sales. How to Get More Traffic to Your Ecommerce Site  Leverage Social Media  Social media is probably the best marketing tool available for increasing brand awareness; platforms like Instagram, Facebook, and YouTube have a huge influence on shoppers’ buying decisions. But you don’t have to …

7 Ways a Website Redesign Can Revitalize Your Ecommerce Site

In Ecommerce by Strider Writing Team

All good ecommerce websites should be evolving and growing. However, over time, it is easy for an online store to fall behind improved performance standards, including best design practices, code quality, and savvy navigational practices for a better consumer experience, just to name a few. Here is a look at just some of the ways a website redesign can reinvigorate your operations. 7 Ways a Website Redesign Can Revitalize Your Ecommerce Site 1. Refresh to Impress There is nothing that will impress your regular visitors than a modern and fresh-looking site the next time they visit. Investing in a design …

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10 Ways Your Ecommerce Business Can Benefit From an SEO Service

In Ecommerce by Strider Writing Team

An SEO service provider needs people who have a full range of skills to boost an ecommerce business that is stagnating. SEO experts have the skills to modify and upgrade your online store for better organic traction and a whole lot more. Getting better results on Google Search guarantees better results across all search engines. 10 Ways Your Ecommerce Business Can Benefit From an SEO Service 1. Visitor Numbers One of the immediate benefits of a professional SEO implementation will be an increase in visitor numbers. With more pages ranking for more search terms, the direct result is more prospects …

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5 Tips for Guiding Your Ecommerce Site Through the Growth Phase

In Ecommerce by Strider Writing Team

Shopping online has become a major part of almost everyone’s life. If you didn’t do it before the pandemic, chances are that you became familiar with it during the lockdown. Ecommerce is one of the fastest-growing industries on the planet and shows no signs of slowing down. If you are a new company or are thinking about opening up a shop online, you’re going to want to be focused on growth. Here are some ideas to help your business thrive. 5 Tips for Guiding Your Ecommerce Site Through the Growth Phase 1. Strong Customer Service As with any industry, customer …

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5 Keys to Successful SEO Marketing for Ecommerce Sites

In Ecommerce by Strider Writing Team

The internet is a crowded place. In fact, there are around 200 million active websites out there today. With so much competition, you’re going to need every edge you can get when it comes to getting eyeballs on your site. This is especially true if you’re in the ecommerce space, where you’re competing in a crowded marketplace. To achieve the traffic you desire, you’re going to want a strong focus on SEO marketing. Here are some tips. 5 Keys to Successful SEO Marketing for Ecommerce Sites 1. Have a Keyword Plan One of the first steps you need to take, …

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How to Use Google Ads for Ecommerce

In Ecommerce by Strider Writing Team

In the past three years, competition in the ecommerce world has increased significantly. Despite this, many people are still earning five or six figures every month from this type of business. If you optimize your advertising strategy and create a highly effective AdWords campaign, you can achieve this, too. Let’s go over some strategies for using Google Ads that can help you to get started. Using Google Ads for Your Ecommerce Business Google ads are all around you, and you see them every time you search for something on the internet. Aside from the search ads that appear at the …

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3 Ways to Leverage Social Media Marketing to Drive Ecommerce

In Ecommerce by Strider Writing Team

With so much of life happening online nowadays, your business must have a great social media presence to drive eCommerce (that is, the buying and selling of goods online). To help your business stand out from the pack, here are three ways to develop a killer social media marketing strategy. 3 Ways to Leverage Social Media Marketing to Drive Ecommerce 1. Narrow Your Demographics and Target Audience Each social media platform—whether Facebook, Instagram, or others—have metrics they use to provide their users with a precise breakdown of who is viewing their content. This information is invaluable to business owners. By …

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How to Use Local SEO for Your Ecommerce Site

In Ecommerce by Strider Writing Team

For businesses with eCommerce at the center of their trading model, getting found on search engines, such as the ubiquitous Google, can be the single biggest thing that pushes sales to the next level. Luckily, there are a few basic steps you can take to make local SEO work for you and ensure continued sales growth for your site. How to Use Local SEO for Your Ecommerce Site Utilize Google My Business Google is without a doubt one most influential search engines on the internet, and thousands of businesses rely on the platform to get found. Google My Business is …