Company: It’s Up To You Owner: Teresa Salerno Product / Service: Health & Wellness In business since: 2007 How would you describe the products you offer? Our nutritional cleansing products unlock the miracle of the human body. What made you decide to start your own business? I have always had a passion to help people. When Isagenix changed my life I made it my mission to impact world health. Is this your first time operating your own business? Yes. In your words, what makes your business unique? We have improved upon the ancient health practice of cleansing by creating a …
To celebrate and promote the unique and wonderful world of small business, we are beginning an interview series with small business owners. We will be discussing the nature of their business, what they are doing to set themselves apart from competitors, and looking at the internet marketing tactics they employ. I am very excited to present our first interview in the series, with Rebecca Wagler, owner of The Ardent Sparrow.
It was almost a month ago I sat down with our two children, Wesley and Jaedyn. We needed to decide what to do for Ryan for Father’s Day. We talked about all the things Daddy “loves.” Among the list were hockey, hockey fights (thanks Wes) and ‘puters (thanks Jae). With that knowledge in hand I went to my computer to do some research. Hockey season is finished by now… I’m not up for any hockey fights… so that left us with ‘puters 🙂
When small businesses begin to recognize the incredible value of web marketing, the next major challenge is to find and agency to actually do the work. And it is a challenge. Several hundred web searches are performed every day for “ethical SEO.” My guess would be that most of these are by people who have used or heard about others using “unethical SEO’s.” Since it is an unregulated industry, many companies dabble in search optimization without recognizing its depth and complexity. It becomes an ethical issue when poorly executed SEO starts negatively affecting clients. Here are some ways that can …
Our month of travel is at an end. Ryan and I just flew in from Houston Texas Wednesday afternoon after attending the first Small Business Marketing Unleashed conference hosted by Search Engine Guide. The last few days have felt more like being on a retreat. It was fairly informal, the speakers were accessible and everyone was very friendly. The “speed networking” event at the charity dinner on Sunday night helped everyone to get acquainted and set the tone. The conference had small business owners in mind from beginning to end The speakers gave solid, actionable recommendations, bearing in mind that …
It’s Strider on the Go! We have a busy two months ahead of us. As if launching a new business, moving into a new office and winning an international SEO contest weren’t enough to keep us hopping, there are three SEO events coming up where Strider team members will be attending.
I am truly convinced that one of the strongest reasons for a small business to trust Strider with their SEO needs is that we are a small business as well. We understand the long days, the lost sleep and the ups and downs of running your own business.
The newly formed Strider Inc. captured the Grand Prize in the annual Bruce Clay Inc. Charity SEO Contest. The winning submission was a proposal to optimize the website of The Elisha Foundation, a charity supporting families with disabled children. Toronto, ON February 26, 2008 – Toronto based online marketing firm Strider Inc. has been awarded the Grand Prize in the annual Bruce Clay Inc. SEO Charity Contest. The contest paired SEO companies with a charity of their choice, and the winning proposal was selected by the team at Bruce Clay Inc.
Being a bit of a perfectionist, I was hesitant to launch striderseo.com until we had things “just right.” Our logo had to be finalized, content drafted and refined, website layout and structure designed … there was much to do! Two things happened to change all of that.
It doesn’t seem like 14 years since I was first introduced to this thing called “the internet.” It really doesn’t. I was a high school kid working part-time for a computer shop that ran a dial-up bulletin board service. The guys running the bulletin board gave us email service through Pine, and that was how it started. Soon their business grew into the largest privately owned ISP in Canada, and I can say “I knew them when… “