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3 Reasons Why Your Blog Content Isn’t Getting Traffic – And What To Do About It

In SEOby Strider Writing TeamLeave a Comment

Congrats! You’ve got it all together. You have a small business up and running. You have a website that looks pretty sharp. You even have a blog, because every SEO company (including Strider) says you need to have a blog for some reason. But you don’t seem to be getting much traction with that darn blog. “Why am I bothering?”, you might ask yourself. It seems like a tremendous waste of time. And it is – but only because you aren’t quite doing all you can to make it work… to provide your blog with the opportunity to drive traffic …

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Essential Small Business Tips: Advice on How to Get Started

In SEOby Strider Writing TeamLeave a Comment

So… you have a great idea for a small business. Now what? It’s a simple question, but for people unfamiliar with the business world, it is a daunting one. While it’s true that you could either buy a franchise or take-over a business already performing the same sales or service you wish to perform, for this article, we are going to look at things from the concept of totally new: How do I get from a great idea to selling and making a profit? It’s not something you can simply start up. It takes planning and intestinal fortitude (guts). And …

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Best Free Blogging Platforms For Business

In SEOby Strider Writing TeamLeave a Comment

Everybody wants something for free—but while the old adage about “getting what you pay for” is often true, sometimes “free” can be a truly cost-effective and successful way for the small business owner to become more active online. When it comes to a blog, a small business owner doesn’t need all the fancy bells and whistles some platforms offer. Rather, what you need is something that is intuitive for you to use, provides standard options and technical help, and looks good to the user’s eye. For the uninitiated, a blog is a place to express your own thoughts—generally without any …

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5 Simple SEO Tips For Small Business Owners To Follow

In SEOby Strider Writing TeamLeave a Comment

So, you have a small business, and maybe one or two regular clients—congratulations. But now is not the time to rest on one’s laurels, and is instead the time to double down on one’s efforts to build up your business quickly and efficiently. While we can’t stress enough the importance of setting up your company with a free Google My Business account we want to take the time to discuss website set-up for better SEO (search engine optimization) results. To do this, we are going to harp on the negative… things that people hate about websites—be they a large company …

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Are You Missing Out On The Latest Google My Business Features?

In SEOby Strider Writing TeamLeave a Comment

You may have heard about Google My Business, the internet service designed by Google for business owners, but ignored it because who needs yet another “program” to learn. But here’s where you are missing out: by utilizing Google My Business, business owners can not only gain more local business, but YOU get to manage how your business appears when customers do a Google search for a product or service near them. Sure, word-of-mouth is great, but when it comes to searching for answers, the internet is the quickest and easiest solution. Keep in mind that when a customer is doing …

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Putting To Bed The Myths of Local SEO

In SEOby theRKFLeave a Comment

More of us than ever before are becoming increasingly aware of the importance of local SEO when it comes to getting our businesses noticed. However, there are a host of myths out there when it comes to this element of your marketing strategy. Here, we take a look at some of the popular misconceptions about local SEO and put them to bed for good so that you can get on with maximising your marketing potential. 1) Suite Numbers Affect Rank It’s interesting to note that many people sharing spaces with other businesses wonder whether having their suite number featured in …

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Surviving the Google Medic Update – Remembering to E.A.T

In SEOby theRKFLeave a Comment

If you’ve had your eye on SEO for a while you’ll probably be aware of the Google Quality Rater Guidelines, which favour content that shows Expertise, Authorativeness and Trust – known in the industry as the anacronym E.A.T. The recent Medic update emphasizes the E.A.T qualities even further, so working to these quality ideals is going to be one of the best ways to ensure your brand minimizes any loss of rankings due to Medic.