You may have heard about Google My Business, the internet service designed by Google for business owners, but ignored it because who needs yet another “program” to learn. But here’s where you are missing out: by utilizing Google My Business, business owners can not only gain more local business, but YOU get to manage how your business appears when customers do a Google search for a product or service near them. Sure, word-of-mouth is great, but when it comes to searching for answers, the internet is the quickest and easiest solution. Keep in mind that when a customer is doing …
More of us than ever before are becoming increasingly aware of the importance of local SEO when it comes to getting our businesses noticed. However, there are a host of myths out there when it comes to this element of your marketing strategy. Here, we take a look at some of the popular misconceptions about local SEO and put them to bed for good so that you can get on with maximising your marketing potential. 1) Suite Numbers Affect Rank It’s interesting to note that many people sharing spaces with other businesses wonder whether having their suite number featured in …
How you design your website and your goals impacts how customers perceive your company. Here’s how to optimize a website to increase conversions.
Google My Business Page posts are a great way to get information to your customers without having to fight for clicks on your website.
You can break down a conversion into even smaller pieces in order to understand the factors that lead to it happening. These baby steps are called micro-conversions, and they are something you should be paying very close attention to.
If you’ve had your eye on SEO for a while you’ll probably be aware of the Google Quality Rater Guidelines, which favour content that shows Expertise, Authorativeness and Trust – known in the industry as the anacronym E.A.T. The recent Medic update emphasizes the E.A.T qualities even further, so working to these quality ideals is going to be one of the best ways to ensure your brand minimizes any loss of rankings due to Medic.
Too big to ignore, Google’s latest algorithm update on 1st August is causing ripples in the marketing world, with some brands already experiencing negative effects. However, it seems only a selection of brands are likely to suffer these “ill” effects as the update appears to be focused on advice and health-related sites that are dishing out content that may influence more vulnerable readers to make important life decisions. As such, the algorithm has been nicknamed the “Medic” update because it’s seemingly targeting “Dr. Google” type sites or those that are trying to persuade shoppers there’s something terribly wrong with them so they feel compelled to buy a particular remedy (such as a financial advisory service, magic potion, magazine subscription…).
Mobilegeddon, as it came to be known, was a major Google SEO algorithm change that occurred in April 2015. Essentially, what it meant for SEO was preference was given to sites or content that was mobile-friendly. Initially, it applied only to searches on mobile devices and smartphones.
The announcement sent the world of SEO into a whirl. Although it did not affect normal searches on a PC, given the large and growing number of mobile searches, it was still a significant change. More than half of all Google searches are conducted on a mobile device, and this number is growing steadily.