Mobilegeddon, as it came to be known, was a major Google SEO algorithm change that occurred in April 2015. Essentially, what it meant for SEO was preference was given to sites or content that was mobile-friendly. Initially, it applied only to searches on mobile devices and smartphones.

The announcement sent the world of SEO into a whirl. Although it did not affect normal searches on a PC, given the large and growing number of mobile searches, it was still a significant change. More than half of all Google searches are conducted on a mobile device, and this number is growing steadily.

SEO is a dynamic field and changes are fast and regular. Google changes and tweaks its algorithms daily. Often the changes are small and barely noticeable, while others are more dramatic. The SEO practitioner must constantly keep up to date with the important changes or risk that the efforts put forth are no longer producing results. Many people have woken up to suddenly find their site or content has significantly dropped in the Search Engine Results Page (SERPs). There are several important trends to look for in 2018. Granted, there will be many more, but these are the significant ones …