Everybody makes mistakes, but doing so as a small business can be extremely damaging. When it comes to marketing strategies for social media, we all know that what you say and how you say can have negative consequences (think Papa John’s). To protect your small business, here are 11 social media marketing mistakes to avoid: 1) Focusing on Followers and Not Engagement So you have 3,000 followers on Twitter and 5,000 on Facebook. So what? People will follow anyone on social media, especially if there’s a chance to enlarge their own social media circle. But why would anyone want to …
Social Media Marketing Strategies with Instagram to Grow Your Small Business
With over 700 million active monthly users and counting, Instagram happens to be one of the biggest social media platforms in the world right now. Considering the fact that visuals plat a very strong role in marketing since it appeals to a lot of customers and boosts user engagement, it only makes sense that Instagram has the potential to serve as the perfect social media platform for your small business’ social media marketing needs! Within the US alone, Instagram has well over 70 million active monthly users and the number is slated to cross the 100 million mark before the …
Advantages of Social Media Marketing for Your Small Business
Imagine if you can boost the website traffic, visibility, and revenue generated by your small business by dedicating just 6 to 7 hours in a week for the task and spend next to nothing in terms of expenditure except that of a little time. Yes, that’s actually possible now. Over 90 percent of marketers claim that social media marketing is the most successful form of marketing that exists right now. The exposure that it generates for a small business can really help to put small businesses in competition with the industry giants for little to no costs! Social media marketing …
A Tale Of Two Tantrums
About a week ago, the owner of a diner in Maine demonstrated some of the worst customer service conceivable. Perhaps you saw the story, which went viral on social media and many national newspapers, including The Washington Post. In summary: a family walks into a crowded diner on a Saturday morning. Their toddler daughter, stressed and hungry, wails (for a period somewhere between 5 minutes and 45 — the details vary based on who’s recounting events). The owner grows wary of it (and, allegedly, so do other customers) and decides enough is enough. She runs up to the table, points …