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4 Reasons Why Your Small Business Needs Content Marketing

In SEO by Strider Writing TeamLeave a Comment

Small businesses are dealing with a lot of stiff competition in order to grab the attention of potential customers. Consumers are now making full use of the technological advancements, which allow them to subscribe to shows without having to watch advertisements. They can install ad-blockers on their web browsers which remove the annoying advertisements that are plaguing them everywhere they go. Amongst all of those difficulties, it is very difficult for small businesses to get a word in and capture the attention of their potential customers. In order to be seen and recognized by their target audience, small businesses can …

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The Top Seven Marketing Trends in 2016

In Tips by Strider Writing TeamLeave a Comment

Marketing is a bit like fashion – there’s always a new trend on the horizon. Unlike fashion, however, marketing trends tend to be long-lasting and far-reaching. Because of this, it’s important for dedicated marketers to stay abreast of trends in their industry. To help you do just that, we’ve compiled a list of the hottest marketing trends for 2016. Here’s what you can expect to see in the coming year.

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Do Keywords Matter in 2016?

In SEO by Strider Writing TeamLeave a Comment

If you’ve been familiar with SEO for more than a few minutes, it’s likely you know how important keywords have been throughout the last decade or so. The topic of keyword density – how many keywords appear in a given span of content – has been hot for years and, until recently, anyone who wants to succeed in the SEO has heard that keywords are one of the most efficient ways to do it. Today, however, experts are beginning to change their tune (Moz actually proclaimed the death of keyword density all the way back in 2008). This begs the …

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How to Build a Web Page Optimized for SEO

In SEO by Strider Writing TeamLeave a Comment

When you’re building your website, you’re probably thinking about many things. How many pages should you include? Which colors should you use? What should your URL be? Chances are, however, that SEO isn’t a main concern. Unfortunately, building a website with SEO in mind can have a huge impact on the success of your online marketing down the road. Here’s are a few simple tips to ensure that your website is optimized for SEO from the beginning.

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Online Marketing: Six Ways to Market Your Business Online

In Small Business by Strider Writing TeamLeave a Comment

When it comes to online marketing, it’s easy to spend thousands of dollars getting your product or business name out there. Alternately, it’s easy to get so busy that you forget about marketing altogether, which makes your company virtually invisible to customers who may be searching for it. Fortunately, there’s a middle ground. While you don’t have to spend your entire budget on expensive marketing tactics, online marketing also doesn’t have to be something that’s difficult and time-consuming. In today’s web climate, there are plenty of ways for small businesses to market themselves without going broke or crazy.  Here are …

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Today’s SEO: All About Content Marketing

In SEO by Strider Writing TeamLeave a Comment

If you dabble at all in SEO today, you’re also dabbling in content marketing. Regardless of whether or not you’ve ever heard the term before, content marketing is the basis of modern SEO and, ever since the near-complete death of outbound marketing in recent years, content marketing has all but taken over the online marketing scene. Here’s what you need to know about the connection between content marketing and SEO.

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Why Every Small Business Needs SEO

In SEO by Strider Writing TeamLeave a Comment

You’ve probably heard about SEO thousands of times. If you’re like most companies, it’s likely that you run across SEO advertisements several times a week without thinking much of it. It’s even possible that you didn’t even know what SEO was until very recently. While it’s easy to dismiss SEO as something that only large companies need, this couldn’t be further from the truth. In fact, SEO is one of the most important tools for the small business owner who wants to build a web presence and attract new customers, even if you only operate a local location. Here’s what …

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Five Ways to Build a Great Digital Marketing Strategy

In Tips by Strider Writing TeamLeave a Comment

In order to be competitive in today’s market, companies and individuals need to develop and hone an outstanding digital marketing strategy. Sometimes, however, this is easier said than done. Too many marketers miss important markers like engagement and lead generation and fall, instead, into an unproductive gray area in which money is being spent on digital marketing but the digital marketing strategy isn’t producing the desired results. Fortunately, there’s a way out. By bringing these five tactics into your company, you can foster a better digital marketing strategy in the coming year. Here’s what you need to know:

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How to Install Android Apps Directly from Google Search

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Android users everywhere are familiar with the Play store: the app that has long since been needed to install Android apps from Google’s search engine results pages. While some users felt ambivalent about the extra step, others hated it. Fortunately, it looks like the need to open the Play store to download apps is on its way out. According to Search Engine Land, Fortune, and other expert sources, Android has been testing a product that allows users to download Android apps directly from Google search and some Android users claim the feature has been live for them since December of …