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Why Every Small Business Needs SEO

In SEOby Strider Writing TeamLeave a Comment

You’ve probably heard about SEO thousands of times. If you’re like most companies, it’s likely that you run across SEO advertisements several times a week without thinking much of it. It’s even possible that you didn’t even know what SEO was until very recently. While it’s easy to dismiss SEO as something that only large companies need, this couldn’t be further from the truth. In fact, SEO is one of the most important tools for the small business owner who wants to build a web presence and attract new customers, even if you only operate a local location. Here’s what …

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Five Ways to Build a Great Digital Marketing Strategy

In Tipsby Strider Writing TeamLeave a Comment

In order to be competitive in today’s market, companies and individuals need to develop and hone an outstanding digital marketing strategy. Sometimes, however, this is easier said than done. Too many marketers miss important markers like engagement and lead generation and fall, instead, into an unproductive gray area in which money is being spent on digital marketing but the digital marketing strategy isn’t producing the desired results. Fortunately, there’s a way out. By bringing these five tactics into your company, you can foster a better digital marketing strategy in the coming year. Here’s what you need to know:

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How to Install Android Apps Directly from Google Search

In Tipsby Strider Writing TeamLeave a Comment

Android users everywhere are familiar with the Play store: the app that has long since been needed to install Android apps from Google’s search engine results pages. While some users felt ambivalent about the extra step, others hated it. Fortunately, it looks like the need to open the Play store to download apps is on its way out. According to Search Engine Land, Fortune, and other expert sources, Android has been testing a product that allows users to download Android apps directly from Google search and some Android users claim the feature has been live for them since December of …

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Make the Most of Your Online Advertising: Avoiding PPC Click Fraud

In PPCby Strider Writing TeamLeave a Comment

PPC advertising is one of the most popular forms of online marketing and most times it works incredibly well. Unfortunately, running pay-per-click (PPC) advertising campaigns opens marketers up to the possibility of click fraud – a devious SEO technique that can deplete your marketing budget in a hurry. Fortunately, we’re here to offer some small business SEO tips that can help you avoid this pitfall. Here’s what you need to know to protect your company:

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SEO vs PPC: Understanding the Difference

In SEOby theRKFLeave a Comment

It is understandable that business owners new to online marketing might be curious as to whether SEO or PPC is the better means to market their business website. Unless one happens to be an Internet marketing guru, SEO specialist, or part of a website development and marketing team, such terms might not seem to relate well to more traditional marketing concepts. Traditional marketing still has a place so far as articulating a business’s message to the consuming public but, these days, it tends to be more of the “added value” type. Regardless of the type of industry or field of …

Strider Featured At SAF 2015

In Newsby theRKFLeave a Comment

We’re just a few weeks away from one of the floral industry’s biggest events, the 131st annual convention of the Society of American Florists. Held at the Ritz Carlton on beautiful Amelia Island, Florida, the convention will assemble hundreds of floral leaders for three days packed with educational sessions presented by 48 experts. Two of those experts are industry leaders very familiar to Strider/Florist 2.0 fans:

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A Tale Of Two Tantrums

In Social Mediaby theRKFLeave a Comment

About a week ago, the owner of a diner in Maine demonstrated some of the worst customer service conceivable. Perhaps you saw the story, which went viral on social media and many national newspapers, including The Washington Post. In summary: a family walks into a crowded diner on a Saturday morning. Their toddler daughter, stressed and hungry, wails (for a period somewhere between 5 minutes and 45 — the details vary based on who’s recounting events). The owner grows wary of it (and, allegedly, so do other customers) and decides enough is enough. She runs up to the table, points …

Leveraging the Power of Six Degrees of Separation

In Small Businessby theRKFLeave a Comment

Here is something you may not already know. The theory of six degrees of separation was proposed in 1929 by a Hungarian writer. It suggests that we are all connected to any one other person in the entire world by a chain of people we know, with at least five people in between the string. Let’s explore this possibility to see how you might know every celebrity, with at least five intermediaries.