Category Archive

Some enterprising person (who obviously has WAY too much time on their hands) found 159 different types, and provided definitions for each of them. Fascinating, but for today’s small business owner, all you need to know, is that the most cost-effective and trackable marketing leverages digital channels. Digital marketing is the marketing of products or services using technologies on the Internet and mobile phones—something most of today’s consumers use multiple (multiple, multiple) times a day. Sometimes even an hour. Or per minute. You’re on it right now.   One of the more desirable and effective digital marketing options is Pay-Per-Click …

PPC advertising is one of the most popular forms of online marketing and most times it works incredibly well. Unfortunately, running pay-per-click (PPC) advertising campaigns opens marketers up to the possibility of click fraud – a devious SEO technique that can deplete your marketing budget in a hurry. Fortunately, we’re here to offer some small business SEO tips that can help you avoid this pitfall. Here’s what you need to know to protect your company: