The web is constantly changing and evolving. if you want your ecommerce site to stay ahead of the curve, it’s essential to know what trends are coming down the pipeline to be prepared for them. That’s why we’re taking a look at six key website design trends that will shape the future of websites in the months and years to come.
6 Ecommerce Website Design Trends for 2021 and Beyond
1. Augmented Reality (AR)
The capabilities of Augmented Reality are becoming more and more impressive. As a result, AR will play a crucial role in mobile marketing moving forward, allowing users to interact with 3D objects on their screens by simply pointing their phone’s camera at it. For example, Amazon has a shopping feature called “Room Decorator,” which allows you to view what multiple products would look like in your home at once.
2. AI (Artificial Intelligence)
This technology is already used for self-driving cars and face recognition software, and its role in web design is becoming more prominent with each passing year. Chatbots, virtual assistants, and other AI tools are migrating from the realm of sci-fi to reality, allowing websites to offer visitors an even more personalized online experience.
3. Fast Loading Speed
Google is placing more and more emphasis on page load speed. This means that sites need to be optimized for faster page speeds to rank higher on search engine results. Yet, many websites are behind the eightball on this metric, with the average load time on mobile taking nearly 30 seconds! A full web redesign optimized for mobile can significantly increase page speed and improve user experience, which could be the key to getting an edge on competitors.
4. Flat Design
Minimalism is now in vogue, with page speed and user experience being major concerns these days. Designers are currently using a lot of negative space and precise wording that brings the key elements on the page to life. Apple’s site is a perfect example of how to utilize this style. Using minimalistic designs not only speeds up loading times but minimizes distractions and helps to boost conversion rates.
5. Dark Mode
Major brands like Twitter, Google, and Apple already implemented Dark Mode years ago, which allows you to switch your phone’s operating system into a black and grey color scheme that is easier on the eyes. However, this trend has been picking up steam ever since as more people become concerned with how blue light from screens impacts eye strain and sleep cycles.
6. Interactive Elements
This year, design trends have been leaning towards more interactive elements. It’s become increasingly common to see websites with HTML5 videos, 360 Degree rotations, and other features that allow site visitors to get a better feel for the product or service they are browsing through. Other interactive elements include quizzes, polls, and other forms of data collection to help viewers learn more about themselves and use that information for products or services that best suit them.
With so many new design trends popping up each year, it can be challenging to keep track of them all. Yet by focusing on the elements that are most appropriate for your industry, you’ll not only give visitors a pleasant user experience but also increase conversions rates! Could your website use a design refresh? Contact us at Strider SEO today, and we’ll help you get your site on-trend for 2021 and beyond!