View Post

6 Reasons Why Email Marketing Works

In Tips by Strider Writing TeamLeave a Comment

Technically, Email Marketing is the promotional marketing message sent by a company to a recipient who has previously agreed to receive such materials. But marketers are more likely to refer to it at the “most neglected bit of awesomeness available” for marketing. If you’re not excited by the high ROI (44:1), or the fact that 47% of professional marketers rank email marketing at the most profitable channel in their marketing mix, maybe you’ll be intrigued to know that over 50% of consumers prefer email as the best channel to receive communication from the brands they care about. For example, when …

View Post

The Top Seven Marketing Trends in 2016

In Tips by Strider Writing TeamLeave a Comment

Marketing is a bit like fashion – there’s always a new trend on the horizon. Unlike fashion, however, marketing trends tend to be long-lasting and far-reaching. Because of this, it’s important for dedicated marketers to stay abreast of trends in their industry. To help you do just that, we’ve compiled a list of the hottest marketing trends for 2016. Here’s what you can expect to see in the coming year.

View Post

Five Ways to Build a Great Digital Marketing Strategy

In Tips by Strider Writing TeamLeave a Comment

In order to be competitive in today’s market, companies and individuals need to develop and hone an outstanding digital marketing strategy. Sometimes, however, this is easier said than done. Too many marketers miss important markers like engagement and lead generation and fall, instead, into an unproductive gray area in which money is being spent on digital marketing but the digital marketing strategy isn’t producing the desired results. Fortunately, there’s a way out. By bringing these five tactics into your company, you can foster a better digital marketing strategy in the coming year. Here’s what you need to know:

View Post

How to Install Android Apps Directly from Google Search

In Tips by Strider Writing TeamLeave a Comment

Android users everywhere are familiar with the Play store: the app that has long since been needed to install Android apps from Google’s search engine results pages. While some users felt ambivalent about the extra step, others hated it. Fortunately, it looks like the need to open the Play store to download apps is on its way out. According to Search Engine Land, Fortune, and other expert sources, Android has been testing a product that allows users to download Android apps directly from Google search and some Android users claim the feature has been live for them since December of …