Online reviews can make or break your brand. This is why businesses feel the pressure to manipulate the review process through practices such as “review gating.” But this can cause more harm than good in the long run. Keep reading to find out how review gating can undermine the integrity of your reviews and negatively impact your online presence and brand credibility. What Is Review Gating? Before we discuss why review gating is a harmful reputation management practice, let’s first take the time to understand what the term actually means. Review gating is a process by which companies cherry-pick positive …
It’s no secret that the Great Lakes Floral & Event Expo is my favourite event of the year to attend. And as someone with very little appreciation for cold weather, that says I lot that I look forward to travelling to Grand Rapids in March each year! The education programming is always top notch (and not just because they sometimes let teach a session or two!), and the attendance is always strong. GLFEE draws a good crowd of great people from several surrounding states, and also from Canada. This year, though, travel to Michigan might give Canadian florists an extra …
Technically, Email Marketing is the promotional marketing message sent by a company to a recipient who has previously agreed to receive such materials. But marketers are more likely to refer to it at the “most neglected bit of awesomeness available” for marketing. If you’re not excited by the high ROI (44:1), or the fact that 47% of professional marketers rank email marketing at the most profitable channel in their marketing mix, maybe you’ll be intrigued to know that over 50% of consumers prefer email as the best channel to receive communication from the brands they care about. For example, when …
If you’ve been thinking about starting a business blog but keep putting it off, now’s the time to meet that goal! Here are some tips to help you get started.
How you design your website and your goals impacts how customers perceive your company. Here’s how to optimize a website to increase conversions.
Get the most out of your most popular evergreen content by repurposing it. Here are a few tips and tricks to get you started.
Providing your audience with good content is an essential part of online marketing. Here’s why you should make it a priority.
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Choosing the Best Business Idea for Starting a Successful BusinessView Post
Marketing is a bit like fashion – there’s always a new trend on the horizon. Unlike fashion, however, marketing trends tend to be long-lasting and far-reaching. Because of this, it’s important for dedicated marketers to stay abreast of trends in their industry. To help you do just that, we’ve compiled a list of the hottest marketing trends for 2016. Here’s what you can expect to see in the coming year.
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