Marketing is a bit like fashion – there’s always a new trend on the horizon. Unlike fashion, however, marketing trends tend to be long-lasting and far-reaching. Because of this, it’s important for dedicated marketers to stay abreast of trends in their industry. To help you do just that, we’ve compiled a list of the hottest marketing trends for 2016. Here’s what you can expect to see in the coming year.
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In order to be competitive in today’s market, companies and individuals need to develop and hone an outstanding digital marketing strategy. Sometimes, however, this is easier said than done. Too many marketers miss important markers like engagement and lead generation and fall, instead, into an unproductive gray area in which money is being spent on digital marketing but the digital marketing strategy isn’t producing the desired results. Fortunately, there’s a way out. By bringing these five tactics into your company, you can foster a better digital marketing strategy in the coming year. Here’s what you need to know:
Android users everywhere are familiar with the Play store: the app that has long since been needed to install Android apps from Google’s search engine results pages. While some users felt ambivalent about the extra step, others hated it. Fortunately, it looks like the need to open the Play store to download apps is on its way out. According to Search Engine Land, Fortune, and other expert sources, Android has been testing a product that allows users to download Android apps directly from Google search and some Android users claim the feature has been live for them since December of …