PPC advertising is one of the most popular forms of online marketing and most times it works incredibly well. Unfortunately, running pay-per-click (PPC) advertising campaigns opens marketers up to the possibility of click fraud – a devious SEO technique that can deplete your marketing budget in a hurry. Fortunately, we’re here to offer some small business SEO tips that can help you avoid this pitfall. Here’s what you need to know to protect your company:
SEO vs PPC: Understanding the Difference
It is understandable that business owners new to online marketing might be curious as to whether SEO or PPC is the better means to market their business website. Unless one happens to be an Internet marketing guru, SEO specialist, or part of a website development and marketing team, such terms might not seem to relate well to more traditional marketing concepts. Traditional marketing still has a place so far as articulating a business’s message to the consuming public but, these days, it tends to be more of the “added value” type. Regardless of the type of industry or field of …
Are You a Hard Worker or a Workaholic?
“It’s official: Your job is killing you.” Now there’s a phrase that begs you to click for more info. When that popped up in my Twitter feed, I just had to read more.
Strider Featured At SAF 2015
We’re just a few weeks away from one of the floral industry’s biggest events, the 131st annual convention of the Society of American Florists. Held at the Ritz Carlton on beautiful Amelia Island, Florida, the convention will assemble hundreds of floral leaders for three days packed with educational sessions presented by 48 experts. Two of those experts are industry leaders very familiar to Strider/Florist 2.0 fans:
A Tale Of Two Tantrums
About a week ago, the owner of a diner in Maine demonstrated some of the worst customer service conceivable. Perhaps you saw the story, which went viral on social media and many national newspapers, including The Washington Post. In summary: a family walks into a crowded diner on a Saturday morning. Their toddler daughter, stressed and hungry, wails (for a period somewhere between 5 minutes and 45 — the details vary based on who’s recounting events). The owner grows wary of it (and, allegedly, so do other customers) and decides enough is enough. She runs up to the table, points …
Leveraging the Power of Six Degrees of Separation
Here is something you may not already know. The theory of six degrees of separation was proposed in 1929 by a Hungarian writer. It suggests that we are all connected to any one other person in the entire world by a chain of people we know, with at least five people in between the string. Let’s explore this possibility to see how you might know every celebrity, with at least five intermediaries.
Barrila Law, Vaughan ON Lawyer
While I have a few blog posts in mind that have been stirring around for a while, I wanted to take a moment to congratulate my friend and BNI colleague, Gaetano Barrila, on the launch of his new law office in Vaughan, ON. It’s been a personal pleasure for me to help Gaetano get his site online for his official launch, today. Gaetano is a passionate and intelligent young man (yes, I’m still talking about the lawyer) who also has a degree from a little school you might have heard of called the Schulich School of Business. So, ya, he …
Strider in Florists’ Review
I recently had the pleasure of authoring an article on email marketing for Florists’ Review magazine. You can read the article on the Florists’ Review site, or in print in their February ’09 issue. Discussion on the article continues on the Florist SEO blog.
Interview with Creative Fusion Media
I recently had the pleasure of being interviewed by Nathan Ketsdever of the Creative Fusion Media blog. Nathan is running a series of interviews with Christian SEOs. Check out his blog and drop some feedback. I’ll be watching the comments
New Facebook Page
I’m enjoying some time this month working with the family business, Martin’s, the Flower People.