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The Top Seven Marketing Trends in 2016

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Marketing is a bit like fashion – there’s always a new trend on the horizon. Unlike fashion, however, marketing trends tend to be long-lasting and far-reaching. Because of this, it’s important for dedicated marketers to stay abreast of trends in their industry. To help you do just that, we’ve compiled a list of the hottest marketing trends for 2016. Here’s what you can expect to see in the coming year.

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How to Build a Web Page Optimized for SEO

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When you’re building your website, you’re probably thinking about many things. How many pages should you include? Which colors should you use? What should your URL be? Chances are, however, that SEO isn’t a main concern. Unfortunately, building a website with SEO in mind can have a huge impact on the success of your online marketing down the road. Here’s are a few simple tips to ensure that your website is optimized for SEO from the beginning.

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Online Marketing: Six Ways to Market Your Business Online

In Small Business by Strider Writing TeamLeave a Comment

When it comes to online marketing, it’s easy to spend thousands of dollars getting your product or business name out there. Alternately, it’s easy to get so busy that you forget about marketing altogether, which makes your company virtually invisible to customers who may be searching for it. Fortunately, there’s a middle ground. While you don’t have to spend your entire budget on expensive marketing tactics, online marketing also doesn’t have to be something that’s difficult and time-consuming. In today’s web climate, there are plenty of ways for small businesses to market themselves without going broke or crazy.  Here are …

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Five Ways to Build a Great Digital Marketing Strategy

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In order to be competitive in today’s market, companies and individuals need to develop and hone an outstanding digital marketing strategy. Sometimes, however, this is easier said than done. Too many marketers miss important markers like engagement and lead generation and fall, instead, into an unproductive gray area in which money is being spent on digital marketing but the digital marketing strategy isn’t producing the desired results. Fortunately, there’s a way out. By bringing these five tactics into your company, you can foster a better digital marketing strategy in the coming year. Here’s what you need to know: