Marketing is a bit like fashion – there’s always a new trend on the horizon. Unlike fashion, however, marketing trends tend to be long-lasting and far-reaching. Because of this, it’s important for dedicated marketers to stay abreast of trends in their industry. To help you do just that, we’ve compiled a list of the hottest marketing trends for 2016. Here’s what you can expect to see in the coming year.
Do Keywords Matter in 2016?
If you’ve been familiar with SEO for more than a few minutes, it’s likely you know how important keywords have been throughout the last decade or so. The topic of keyword density – how many keywords appear in a given span of content – has been hot for years and, until recently, anyone who wants to succeed in the SEO has heard that keywords are one of the most efficient ways to do it. Today, however, experts are beginning to change their tune (Moz actually proclaimed the death of keyword density all the way back in 2008). This begs the …
Today’s SEO: All About Content Marketing
If you dabble at all in SEO today, you’re also dabbling in content marketing. Regardless of whether or not you’ve ever heard the term before, content marketing is the basis of modern SEO and, ever since the near-complete death of outbound marketing in recent years, content marketing has all but taken over the online marketing scene. Here’s what you need to know about the connection between content marketing and SEO.
Five Ways to Build a Great Digital Marketing Strategy
In order to be competitive in today’s market, companies and individuals need to develop and hone an outstanding digital marketing strategy. Sometimes, however, this is easier said than done. Too many marketers miss important markers like engagement and lead generation and fall, instead, into an unproductive gray area in which money is being spent on digital marketing but the digital marketing strategy isn’t producing the desired results. Fortunately, there’s a way out. By bringing these five tactics into your company, you can foster a better digital marketing strategy in the coming year. Here’s what you need to know: