SEO is a dynamic field and changes are fast and regular. Google changes and tweaks its algorithms daily. Often the changes are small and barely noticeable, while others are more dramatic. The SEO practitioner must constantly keep up to date with the important changes or risk that the efforts put forth are no longer producing results. Many people have woken up to suddenly find their site or content has significantly dropped in the Search Engine Results Page (SERPs). There are several important trends to look for in 2018. Granted, there will be many more, but these are the significant ones …

The importance of having a website for your small business in this day and age cannot be emphasized enough. It does not matter how big or how small your business is, what matters and holds utmost importance is that every business has an online presence for success in any industry. The primary determining aspect of any small business’s online presence is their website. It is because of the necessity of having a good web presence that there are plenty of resources available for companies to make their websites. It’s actually quite hard not to have a website nowadays with plenty …