Coming up with content on a regular basis can be difficult. It can put a lot of pressure on you if you feel like you need to come up with something new every day. Fortunately, you can repurpose your content and use it in other ways.
So, why should you repurpose your content? It allows you to make the most out of your efforts. One piece of information can be seen in a new light and reach even more people.
So, how do you go about repurposing your content? Here are some tips to help.
Only Repurpose Evergreen Topics
Evergreen topics are those that don’t go out of style. They stay valuable and relevant for many months and years.T
Revisit Out-of-Date Content
While some may consider this repurposing content, others do not. However, even if you have to rewrite some of your blogs, you can revisit the topic, making sure that your content stays up-to-date.
Focus on Your Most Popular Posts
There is no point in repurposing content that didn’t make an impression. For this reason, you should look at your Google Analytics and repurpose content that was viewed over and over.
By doing so, you can hope that it will do the same in a new way.
Turn Written Content into Videos
This will help your business get in front of anyone who is doing a YouTube search for something that relates to your business.
Compile an eBook
If you really think about it, most ebooks are made up of small sections or chapters. By putting a few of your most popular blogs (or related blogs) together, you can quickly have an ebook that is ten thousand words or more.
Create Newsletters or Podcasts
If you don’t want to write an ebook, you can send your blogs to your email subscribers. If you have a podcast or a vlog, you can repurpose the content there. That way, if someone learns best by reading, they can go to your blog. If they like listening, they can listen to your podcast.
Repurpose Images on Pinterest
Pinterest is great for businesses. Many people spend hours on the site looking for great ideas, so it is always a good idea to repurpose your images by putting them on Pinterest.
Double Up on Social Media
There is nothing wrong with using the same images and text on different social media sites. Most Facebook posts will work well on Twitter and vice versa.
However, if you are interested in posting that on LinkedIn, you might need to tweak it a little bit before you do so. Know your audience on each site before you just start cross-posting!
Though marketing your business can seem like a lot of work, especially when you are just getting started, by repurposing your content, you can use the same information over and over. This allows you to get in front of more people.
To get started, you should make sure that you are only using evergreen topics that are still relevant. It also helps to use content that was popular before. If it didn’t do anything last time, there is a good chance that it won’t capture anyone’s attention now!
You also shouldn’t be afraid to post the same images and text throughout different social media profiles. It can only get your business in front of more people!
Don’t hesitate to contact us for all of your marketing needs.