When you’re building your website, you’re probably thinking about many things. How many pages should you include? Which colors should you use? What should your URL be? Chances are, however, that SEO isn’t a main concern. Unfortunately, building a website with SEO in mind can have a huge impact on the success of your online marketing down the road. Here’s are a few simple tips to ensure that your website is optimized for SEO from the beginning.
Online Marketing: Six Ways to Market Your Business Online
When it comes to online marketing, it’s easy to spend thousands of dollars getting your product or business name out there. Alternately, it’s easy to get so busy that you forget about marketing altogether, which makes your company virtually invisible to customers who may be searching for it. Fortunately, there’s a middle ground. While you don’t have to spend your entire budget on expensive marketing tactics, online marketing also doesn’t have to be something that’s difficult and time-consuming. In today’s web climate, there are plenty of ways for small businesses to market themselves without going broke or crazy. Here are …
Today’s SEO: All About Content Marketing
If you dabble at all in SEO today, you’re also dabbling in content marketing. Regardless of whether or not you’ve ever heard the term before, content marketing is the basis of modern SEO and, ever since the near-complete death of outbound marketing in recent years, content marketing has all but taken over the online marketing scene. Here’s what you need to know about the connection between content marketing and SEO.
Why Every Small Business Needs SEO
You’ve probably heard about SEO thousands of times. If you’re like most companies, it’s likely that you run across SEO advertisements several times a week without thinking much of it. It’s even possible that you didn’t even know what SEO was until very recently. While it’s easy to dismiss SEO as something that only large companies need, this couldn’t be further from the truth. In fact, SEO is one of the most important tools for the small business owner who wants to build a web presence and attract new customers, even if you only operate a local location. Here’s what …
Five Ways to Build a Great Digital Marketing Strategy
In order to be competitive in today’s market, companies and individuals need to develop and hone an outstanding digital marketing strategy. Sometimes, however, this is easier said than done. Too many marketers miss important markers like engagement and lead generation and fall, instead, into an unproductive gray area in which money is being spent on digital marketing but the digital marketing strategy isn’t producing the desired results. Fortunately, there’s a way out. By bringing these five tactics into your company, you can foster a better digital marketing strategy in the coming year. Here’s what you need to know:
How to Install Android Apps Directly from Google Search
Android users everywhere are familiar with the Play store: the app that has long since been needed to install Android apps from Google’s search engine results pages. While some users felt ambivalent about the extra step, others hated it. Fortunately, it looks like the need to open the Play store to download apps is on its way out. According to Search Engine Land, Fortune, and other expert sources, Android has been testing a product that allows users to download Android apps directly from Google search and some Android users claim the feature has been live for them since December of …
Seven SEO and Online Marketing Predictions for 2016
As 2016 dawns on us, it’s natural to wonder what the new year will bring in terms of online marketing and SEO. Here are our top seven marketing and SEO predictions for 2016 and some tips on how to prepare for each of them:
Make the Most of Your Online Advertising: Avoiding PPC Click Fraud
PPC advertising is one of the most popular forms of online marketing and most times it works incredibly well. Unfortunately, running pay-per-click (PPC) advertising campaigns opens marketers up to the possibility of click fraud – a devious SEO technique that can deplete your marketing budget in a hurry. Fortunately, we’re here to offer some small business SEO tips that can help you avoid this pitfall. Here’s what you need to know to protect your company:
SEO vs PPC: Understanding the Difference
It is understandable that business owners new to online marketing might be curious as to whether SEO or PPC is the better means to market their business website. Unless one happens to be an Internet marketing guru, SEO specialist, or part of a website development and marketing team, such terms might not seem to relate well to more traditional marketing concepts. Traditional marketing still has a place so far as articulating a business’s message to the consuming public but, these days, it tends to be more of the “added value” type. Regardless of the type of industry or field of …
Are You a Hard Worker or a Workaholic?
“It’s official: Your job is killing you.” Now there’s a phrase that begs you to click for more info. When that popped up in my Twitter feed, I just had to read more.