Online Business Interview Series: EmbroidMe-Woodbridge

In Small Business by Ryan Freeman

M00026_SMALLCompany: EmbroidMe – Woodbridge
Owner: Don Soars
Product / Service: Promotional clothing and products
In business since: Oct. 2006

What made you decide to start your own business?
My partner and I wanted to have more control over our destiny.

Is this your first time operating your own business?


0018_SMALLHow would you describe the products you offer?
Of  the highest quality. We always run a sample before a production run so there are NO SURPRISES! Customers like the “hands on” control 

In your words, what makes your business unique?
We’re part of the largest such organization in the world. Fastest in the GTA! No minimums on most products including BYO’s (bring your own)

What challenges have you faced in launching your business?
Setting up an infrastructure second to none! We realized long time ago that it’s better to be prepared and have no opportunity, than to have opportunity and not be prepared. “Under promise and over deliver”


mug-smallTell us about your favourite success story.
The BIG things have come because we successfully took care of the small things.

What venues are you using to promote your business?
We’re finding that referral “word of mouth” accounts for the largest part of our business.


CHEF-COAT-SMALL(1)What tips or advice can you offer to people who are considering owning their own business?
Due diligence is the key!