Do you have a great ecommerce website, but not enough people are visiting? If so, you’re not alone; this is the biggest issue that most online stores face! Fortunately, with the right marketing strategies, you can drive more quality traffic to your site. Here are a few proven methods for boosting visitors and generating more sales.
How to Get More Traffic to Your Ecommerce Site
Leverage Social Media
Social media is probably the best marketing tool available for increasing brand awareness; platforms like Instagram, Facebook, and YouTube have a huge influence on shoppers’ buying decisions. But you don’t have to use all the major social media sites to be successful. In fact, it’s better, in the beginning, to pick one or two channels and focus on building a community of engaged followers there.
Keep in mind each platform has its advantages, so choose the one that works best for your business. For example, Instagram is a fantastic choice if you sell jewelry because it allows you to feature beautiful pictures of your products. If you sell technology, a YouTube channel where you create videos showing potential customers how to best use your products might work better.
Optimize Your Site for Google Search
SEO (search engine optimization) is a game-changing strategy for just about any online business. This is because people frequently search Google for product-related queries when they’re looking to buy something; by the time they find your site, they are often already willing to make a purchase!
Having a solid content strategy and doing proper keyword research is vital to your success in this endeavor. Page speed and user experience are other essential aspects of SEO, so it’s well worth investing in an intuitive, fast-loading website design.
Create a Mailing List
A mailing list is a tried-and-true method for staying connected with leads and turning them into customers. They’re also great for nurturing existing customers and keeping them up to date on sales, new products, or any other news that may be valuable to them. Good email marketing can help you achieve much higher conversion rates than different types of promotional strategies.
Build your email list by offering them something in return for their email address. For example, you can offer visitors a coupon code for a percentage of their first purchase if they join your email list.
Utilize Pay-Per-Click (PPC) Ads
PPC ads are one of the quickest ways to bring in quality traffic if you do them right! For example, you can set up ads to target a specific demographic which helps ensure the right people see your products. You can even use ads for retargeting people who visited your site but left before purchasing. A/B testing is vital here; try out several different ads and see which ones work best!
While you can use many different strategies to get more traffic, these five are a great place to start. Do you need help driving quality traffic to your site? Visit us at Strider SEO today, and we’ll help you develop a business-growing solution that works!