The internet is a crowded place. In fact, there are around 200 million active websites out there today. With so much competition, you’re going to need every edge you can get when it comes to getting eyeballs on your site. This is especially true if you’re in the ecommerce space, where you’re competing in a crowded marketplace. To achieve the traffic you desire, you’re going to want a strong focus on SEO marketing. Here are some tips.
5 Keys to Successful SEO Marketing for Ecommerce Sites
1. Have a Keyword Plan
One of the first steps you need to take, and arguably the most important, is to develop an effective keyword strategy. Google’s job is to match up the best websites with a user’s search query, so it’s important for you to know what keywords the users are typing into the search engine. There are many tools available to help with this process, both paid and free; however, the free versions tend to be limited and usually have restrictions on use.
2. Do Not Use Duplicate Content
Duplicate content is a no-no when it comes to being successful on the search engines. Google and others will punish you if you are posting content that already appears elsewhere on the internet. You need to be really careful with this in online commerce since you are likely dealing with a lot of product descriptions that can be very similar.
3. Optimize Product Images
4. Optimize Your URL
5. Improve the User Experience
Building a website is half the battle, and the other half is applying solid SEO techniques to make sure you’re getting the most visibility possible. Contact Strider today to see how we can help you take your SEO and marketing to the next level.