5 Tips for Guiding Your Ecommerce Site Through the Growth Phase

Shopping online has become a major part of almost everyone’s life. If you didn’t do it before the pandemic, chances are that you became familiar with it during the lockdown. Ecommerce is one of the fastest-growing industries on the planet and shows no signs of slowing down. If you are a new company or are thinking about opening up a shop online, you’re going to want to be focused on growth. Here are some ideas to help your business thrive.

5 Tips for Guiding Your Ecommerce Site Through the Growth Phase

1. Strong Customer Service

As with any industry, customer service is paramount. It used to be that companies could get away with substandard customer care and still be able to make sales. Times have changed. People no longer have the patience to deal with a company that can’t solve their problems, and solve them fast. Customers demand top-notch service and if you’re not providing it, your company is doomed from the start. In the age of online reviews, you want to keep your reputation stellar.

2. Create Killer Content

Publishing content is one of the best ways to skyrocket your SEO. Google and other search engines crawl the internet to find useful information to answer the questions it receives in the search bar. It’s in your best interest to perform a little keyword research and create content customized to what your audience is looking for. This will help drive traffic to your site and catapult your position on the search engine ranking pages.

3. Utilize Social Media

It’s no longer a “nice to have” regarding your business presence on social media. These days it’s mandatory. Nearly everyone on the planet is on social media which means that your business needs to be too. Be sure to post regularly with meaningful content that aims to not just sell to your followers, but to genuinely help them with useful information. Great content will be shared which will expand your reach to new prospects.

4. Grow Your Email List

Growing your email list is something that you should be starting from day one. Your email list is your money maker and is a way to nurture your customers and potential customers through their buying journey. Your site should have multiple places for a customer to sign up. Often, you’ll want to create lead magnets to entice the user to sign up. This can be in the form of a free ebook, webinar, template, etc.

5. Think Globally

It’s called the World Wide Web for a reason and makes a great tool for you to sell your products internationally. This can take a lot of extra work such as language translation and accepting different currencies from around the world. It will take some effort upfront, but the rewards will be tenfold down the road when your sales are expanded on a global scale.

Going it alone can be daunting. You have so many things to do as a business owner and sometimes outsourcing some of your tasks is necessary for you to move forward. Contact Strider today to talk to us about how we can help you grow your online business quickly.