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What is Entity SEO?

In SEO by Ryan Freeman

Entity SEO is an approach to search engine optimization that focuses on building a clear and semantically rich understanding of the topics, people, places, brands, and concepts (i.e., entities) that your content is about, rather than just targeting specific keywords. 🔍 What is an “Entity” in SEO? An entity is any distinct thing that can be clearly identified and classified — such as: A person (e.g., Steve Jobs) A place (e.g., Toronto) A company (e.g., Apple Inc.) A product (e.g., iPhone 15) An abstract concept (e.g., digital marketing) Google and other search engines use entities to better understand and connect …