Each year, the ever-evolving world of eCommerce welcomes new trends that, in many cases, help online business owners expand their customer base and enjoy an increase in revenue. Here are some popular trends so far in 2021.
7 Effective Ecommerce Trends for 2021
Augmented Reality
Augmented Reality (AR) has taken online business shopping to the next level. This technology allows potential customers to truly get a sense of the item they wish to purchase. It provides virtual views from various angles which is very important for businesses such as online fashion stores and home sales/decor.
But AR isn’t exclusive to just these industries; each year, more businesses across many fields are taking advantage of offering AR on their websites.
Artificial Intelligence
With the incredible advancements of artificial intelligence (AI), customers can enjoy an online shopping experience that’s tailored to their preferences. AI collects data constantly and uses this to provide an online shopper with a more positive experience.
It helps them to access the things they commonly search for, based on previous search history results. This type of technology is fundamental for the growth and success of online commerce.
On-Site Personalization
Many online consumers prefer a shopping experience that is tailored to their preferences. Thanks to AI data collection, buyers can get immediate recommendations for products and services that they’ve expressed an interest in online.
One study found that the implementation of this personalized tool boosted revenue for businesses by a whopping 25%. The math is simple: when customers are presented with products that are more relevant to them, they’re more likely to make a purchase.
Chatbots
Have you ever logged onto a website in search of a product and have no idea where to find it? With the implementation of chatbots, consumers can cut to the chase and find what they’re looking for in a few simple typed commands.
Chatbots have regularly helped save online commerce sales by helping customers who are lost or impatient and unwilling to search for products on a website.
Mobile Shopping
Now that smartphones are essentially hand-held computers, the ability to search for and purchase products through your hand-held device is easier than ever. That’s why websites need to be responsive to mobile and web apps.
Some very big opportunities will be missed if an online business is not optimized for the rapidly growing mobile customer base.
Increase in Payment Options
Gone are the days where the cashier asked you if you were paying by “cash, Visa, or MasterCard?”. In today’s world of online commerce, websites have broadened their payment method options to appease more potential customers.
Some websites also provide the option of registration and confidential storage of your payment information to allow for faster checkout on your next purchase.
If you want these trends to work for your online business, contact Strider today!