missing reviews

Google Reviews Disappearing? Here’s What You Need to Know

In SEO by Ryan Freeman

Over the past few days, many business owners have noticed an alarming trend: hundreds of reviews suddenly vanishing from their Google Business Profiles. Understandably, this situation has sparked concern across the board. In this post, we’ll break down what’s happening, what Google is saying, and why it’s important to stay calm.

What’s Going On?

Multiple businesses have reported that a large number of their reviews—sometimes over 100—have either been removed or hidden from their profiles. While this issue is still under investigation, Google has acknowledged that something isn’t quite right and has attributed the problem to a bug. Despite Google’s explanation, some industry experts, including voices like Mike Blumenthal, have expressed skepticism, suggesting there might be more to the story.

For additional context, you can check out discussions and insights on the topic from various sources:

What is Google Saying?

Google has confirmed that they are aware of the issue and are working on a resolution. Their current stance is that the review removal is due to a bug in the system, and they are actively investigating the matter. While opinions differ on the cause, the key takeaway is that Google has not rolled out any permanent policy changes that would intentionally remove reviews on a large scale.

Why Should You Stay Calm?

It’s natural to feel uneasy when something as important as customer reviews is affected. However, there’s no need for immediate panic. Here’s why:

  • Known Issue: The problem has been recognized, and Google is actively working on a fix.
  • No Immediate Changes: There’s no indication that this is a deliberate move to alter the review system, so your business’s reputation isn’t being permanently affected.
  • Avoid Scams: In times like these, scammers may target anxious business owners with offers of “quick fixes” or other deceptive services. It’s important to remain cautious and verify any information before taking any action.

Patience Is Key

At this point, the best approach is to be patient. While the situation is understandably concerning, it’s important not to make any dramatic changes or decisions based on the current fluctuations in your review counts. Keep monitoring the situation and follow trusted sources for updates. Reputable industry experts and official communications from Google will provide the most reliable guidance as the issue evolves.

(Updated to add this from Joy Hawkins)

via Barry Schwartz

Stay Informed

We recommend keeping an eye on official Google updates and reputable industry discussions to stay informed. Remember, this is a known issue and one that many are actively working to resolve. Your focus should be on continuing to provide excellent service and maintaining a strong, positive online presence while the technical side of things is addressed.


At Strider, we understand how critical your online reputation is. We’re here to help you navigate these uncertainties with clear, factual information. If you have any questions or need further clarification on how this might impact your business, feel free to reach out or leave a comment below.

Stay patient, stay informed, and rest assured that this issue is being taken seriously by Google.