News To Grow By: Vol 4 – Logos, Merchandising, and a Fabulous Wedding

When my wife, Rachael, and I first started our St. Louis flower shop, Twisted Willow, it was hard to imagine that we would one day land five-figure weddings. We started out doing rather intimate events, with a focus on the ceremony. Now, our average is around $6,000 USD, we’re doing half the weddings we used to, and we’re more profitable.

Is your store merchandised or is it decorated? A store that’s decorated is appealing to look at and enhances the shopping experience but it’s not necessarily causing a behavioral shift in your customers. A store that’s merchandised does work for you by encouraging shoppers to become buyers.

Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches #mobile #ecommerce Search Engine Land

For her August 2017 wedding, Gillian Hewson envisioned décor that reflected her low-key personality. However, her florist father — the owner of Monte’s Place in Guelph, Ontario — (naturally) wanted the big day to look like a floral wonderland. “I think we found the perfect blend,” said lead designer Anne Leeson, CAFA, AIFD, CPF. “We followed the bride’s mandate of ‘simple, pretty, and elegant’ but made sure we didn’t skimp on the flowers.”

Too big to ignore, Google’s latest algorithm update on 1st August is causing ripples in the marketing world, with some brands already experiencing negative effects.

#SEO Is the Center of #Ecommerce Marketing Practical Ecommerce