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Importance of Having a Website for Your Small Business

In SEOby Strider Writing TeamLeave a Comment

The importance of having a website for your small business in this day and age cannot be emphasized enough. It does not matter how big or how small your business is, what matters and holds utmost importance is that every business has an online presence for success in any industry. The primary determining aspect of any small business’s online presence is their website. It is because of the necessity of having a good web presence that there are plenty of resources available for companies to make their websites. It’s actually quite hard not to have a website nowadays with plenty …

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Small Business Success Story Worth Learning From – Nic & Luc Jam

In SEOby Strider Writing TeamLeave a Comment

Running a small business can be an interesting experience but can also be particularly lonesome. When you really look at it, every small business is different from another in some way or another and that tends to make small businesses a bit of a lonely venture. Every entrepreneur that owns and runs a small business has a different experience and has to deal with their unique set of difficulties. That being said, running small businesses is also a fraternal experience in the sense that small business owners tend to stick together. A lot of small businesses tend to learn by …

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4 Reasons Why Your Small Business Needs Content Marketing

In SEOby Strider Writing TeamLeave a Comment

Small businesses are dealing with a lot of stiff competition in order to grab the attention of potential customers. Consumers are now making full use of the technological advancements, which allow them to subscribe to shows without having to watch advertisements. They can install ad-blockers on their web browsers which remove the annoying advertisements that are plaguing them everywhere they go. Amongst all of those difficulties, it is very difficult for small businesses to get a word in and capture the attention of their potential customers. In order to be seen and recognized by their target audience, small businesses can …

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Do Keywords Matter in 2016?

In SEOby Strider Writing TeamLeave a Comment

If you’ve been familiar with SEO for more than a few minutes, it’s likely you know how important keywords have been throughout the last decade or so. The topic of keyword density – how many keywords appear in a given span of content – has been hot for years and, until recently, anyone who wants to succeed in the SEO has heard that keywords are one of the most efficient ways to do it. Today, however, experts are beginning to change their tune (Moz actually proclaimed the death of keyword density all the way back in 2008). This begs the …

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How to Build a Web Page Optimized for SEO

In SEOby Strider Writing TeamLeave a Comment

When you’re building your website, you’re probably thinking about many things. How many pages should you include? Which colors should you use? What should your URL be? Chances are, however, that SEO isn’t a main concern. Unfortunately, building a website with SEO in mind can have a huge impact on the success of your online marketing down the road. Here’s are a few simple tips to ensure that your website is optimized for SEO from the beginning.

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Today’s SEO: All About Content Marketing

In SEOby Strider Writing TeamLeave a Comment

If you dabble at all in SEO today, you’re also dabbling in content marketing. Regardless of whether or not you’ve ever heard the term before, content marketing is the basis of modern SEO and, ever since the near-complete death of outbound marketing in recent years, content marketing has all but taken over the online marketing scene. Here’s what you need to know about the connection between content marketing and SEO.

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Why Every Small Business Needs SEO

In SEOby Strider Writing TeamLeave a Comment

You’ve probably heard about SEO thousands of times. If you’re like most companies, it’s likely that you run across SEO advertisements several times a week without thinking much of it. It’s even possible that you didn’t even know what SEO was until very recently. While it’s easy to dismiss SEO as something that only large companies need, this couldn’t be further from the truth. In fact, SEO is one of the most important tools for the small business owner who wants to build a web presence and attract new customers, even if you only operate a local location. Here’s what …

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SEO vs PPC: Understanding the Difference

In SEOby theRKFLeave a Comment

It is understandable that business owners new to online marketing might be curious as to whether SEO or PPC is the better means to market their business website. Unless one happens to be an Internet marketing guru, SEO specialist, or part of a website development and marketing team, such terms might not seem to relate well to more traditional marketing concepts. Traditional marketing still has a place so far as articulating a business’s message to the consuming public but, these days, it tends to be more of the “added value” type. Regardless of the type of industry or field of …

What Went Wrong With My SEO?

In SEOby theRKFLeave a Comment

When small businesses begin to recognize the incredible value of web marketing, the next major challenge is to find and agency to actually do the work.  And it is a challenge.  Several hundred web searches are performed every day for “ethical SEO.”  My guess would be that most of these are by people who have used or heard about others using “unethical SEO’s.” Since it is an unregulated industry, many companies dabble in search optimization without recognizing its depth and complexity.  It becomes an ethical issue when poorly executed SEO starts negatively affecting clients.  Here are some ways that can …