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How to Build a Web Page Optimized for SEO

In SEO by Strider Writing TeamLeave a Comment

When you’re building your website, you’re probably thinking about many things. How many pages should you include? Which colors should you use? What should your URL be? Chances are, however, that SEO isn’t a main concern. Unfortunately, building a website with SEO in mind can have a huge impact on the success of your online marketing down the road. Here’s are a few simple tips to ensure that your website is optimized for SEO from the beginning.

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Today’s SEO: All About Content Marketing

In SEO by Strider Writing TeamLeave a Comment

If you dabble at all in SEO today, you’re also dabbling in content marketing. Regardless of whether or not you’ve ever heard the term before, content marketing is the basis of modern SEO and, ever since the near-complete death of outbound marketing in recent years, content marketing has all but taken over the online marketing scene. Here’s what you need to know about the connection between content marketing and SEO.

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Why Every Small Business Needs SEO

In SEO by Strider Writing TeamLeave a Comment

You’ve probably heard about SEO thousands of times. If you’re like most companies, it’s likely that you run across SEO advertisements several times a week without thinking much of it. It’s even possible that you didn’t even know what SEO was until very recently. While it’s easy to dismiss SEO as something that only large companies need, this couldn’t be further from the truth. In fact, SEO is one of the most important tools for the small business owner who wants to build a web presence and attract new customers, even if you only operate a local location. Here’s what …

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SEO vs PPC: Understanding the Difference

In SEO by theRKFLeave a Comment

It is understandable that business owners new to online marketing might be curious as to whether SEO or PPC is the better means to market their business website. Unless one happens to be an Internet marketing guru, SEO specialist, or part of a website development and marketing team, such terms might not seem to relate well to more traditional marketing concepts. Traditional marketing still has a place so far as articulating a business’s message to the consuming public but, these days, it tends to be more of the “added value” type. Regardless of the type of industry or field of …

What Went Wrong With My SEO?

In SEO by theRKFLeave a Comment

When small businesses begin to recognize the incredible value of web marketing, the next major challenge is to find and agency to actually do the work.  And it is a challenge.  Several hundred web searches are performed every day for “ethical SEO.”  My guess would be that most of these are by people who have used or heard about others using “unethical SEO’s.” Since it is an unregulated industry, many companies dabble in search optimization without recognizing its depth and complexity.  It becomes an ethical issue when poorly executed SEO starts negatively affecting clients.  Here are some ways that can …