Congratulations. You’ve made it to the last segment in our series. By reaching this point, you’ve recognized that you have an issue and you want it resolved. By now, you are even more committed to taking action! When you finish this last bit of information, you should be ready to decide what’s right for you!


Did you know that the average florist has 10 TIMES more visitors to their website than they do to their retail store?

I’m sure you spend quality time making your storefront look exceptional… but for every 10 people that see your beautiful displays, 100 people are seeing your webpage… so what does your online storefront say about you?

The problem is a big one! There is a fundamental shift in how consumers are making their buying decisions today. Social media, electronic devices… instant gratification… that’s what today’s customer is all about.

If you’re not adjusting to this change, the implication is simple… you lose business to those who figure this out, adapt, change and get it right!


What you need is also simple… a single service to cover all of your basic needs that will deliver the BEST RESULTS with the BEST VALUE!


  • A CUSTOM website that highlights your brand and your unique offerings

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  • Local citation creation and management

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  • A tool to generate and respond to REAL REVIEWS

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  • A Yelp Enhanced Profile that will get your business noticed!

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What we find throughout the floral community is that THIS is where things are lacking. These four key items will be CRITICAL to your success in 2017, 2018 and beyond.

But this is what is difficult to understand… in a recent florist survey, a whopping 89% say that growing their local brand recognition is important or CRITICAL to their business… yet so few do anything about it!

This is exactly why Strider has developed our all-inclusive package that will help you and your business. How so?


We begin with a thorough analysis of your current situation. The worst thing we could do is make changes just for the sake of making changes, right? This is why having our team as your partner is key… because we understand your goals and have a shared vision!

First, we will start by taking a look at your website. Here’s a quick exercise for you: take a look at your website – then look at the websites of 10 competitors of yours. If you’re using a template website, you probably look identical to 7 or 8 others. That’s not very unique, is it?

What you need is a custom built website that stands apart from the crowd. You need one that is as unique as your business… because you CERTAINLY don’t want to look like every other floral shop in town, right?


We begin with the design process…

Much like a wedding consultant who has to take the vision the bride has for the wedding and create a final product, we must do the same! We start by collecting your input on styles, color preferences, and overall feel. We will ask you about your brand collateral (fonts, images, logos, color schemes, etc.) and what you like about other websites you’ve seen. We’ll then create a range of concept designs to refine and iterate into a final piece that will represent your brand in a unique and personalized way.

Next, we’ll begin to optimize your local citations. What exactly is a “local citation?” If you’re not familiar with it, that’s ok. A recent survey of florists shows that 71% are NOT familiar with Local Citations, even though they are a major local ranking factor!

To put it simply, local citations are web pages that include your business information such as your company name, phone number, address, website, hours, etc., or any combination of those, that appear on other websites – even if there is no direct link to your website. This is a key component to build your position on Google’s Local Listings and other search engines. If you have incomplete or inaccurate information about your business across the internet then you’re missing out on traffic… and sales!

Part of our package of services includes the identification of those citations, the correction of misinformation and the building of that overall presence. Think of it like the old Yellow Pages… if you’re not in it, you won’t be called… and if your phone number is wrong, you STILL won’t be called!


The next component of our package is all about reviews. Have you ordered anything from Amazon lately? Have you suddenly noticed how everyone is following up with emails soliciting feedback from you? These online retailers understand that it’s VITAL to solicit solid, positive feedback from REAL customers to build their brand. It’s also JUST AS VITAL to address any negative reviews in order to correct the issue and improve your ratings.

How exactly are you doing this now? How are you reaching out to your customers to request feedback and how are you addressing the negative feedback that appears from time to time?

I can say this… in a recent survey, only 29% of florists regularly solicit online reviews from their customers – yet 88% of consumers check reviews before making a purchase. If you are one of those that does… WHAT AN ADVANTAGE! If you’re not… don’t you think it’s time to get started?

Ask yourself this question honestly: the last time you purchased an item online, did you consider the fact that one choice had a 4.5 star rating while another had a 3 star rating? If so, did you really take the time to read all the reviews or did you simply look at the “stars?” If you’ve done it, then there is a great chance your CUSTOMERS have done it… so if you’re not soliciting positive feedback AND addressing negative feedback, then you’re missing out on a HUGE part of your marketing strategy!


This is why, as part of the Strider package of services, we will create a program that will solicit your real customers to get their feedback. Positive feedback can be turned into online reviews, and our system will divert negative comments directly to your customer service team (preventing negative reviews), and allow you to quickly address any other negative reviews immediately so they do not tarnish your online presence and overall brand image.

Finally, we’ll create a Yelp Enhanced Profile for your shop. You see, Yelp users are ready to buy: 92% purchase after visiting the Yelp website! With an enhanced profile, you’ll stand out and you’ll be certain that you will have no ads from your competitors appearing across your page!

What does a Yelp Enhanced Profile offer?


Although there are quite a few additional features, the key features of interest to any florist would be:


  • No competitor ads will appear on your listing!

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  • You’ll be able to post more photos of your exceptionally beautiful floral arrangements!

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  • Your listing will have a much more professional look to make you stand out, and more information about your business!

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  • It’s all about separating yourself from the pack… and this is another way to do it!

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With these four major components in place and running smoothly, you will be on track to build your brand, stand out from your competition and start TAKING sales rather than GIVING THEM AWAY!

Of course, Strider offers several additional options that can make this impact even more forceful!

With our optional AdWords campaigns, you’ll add another level of marketing enhancement! You’ll fight “order gatherers” by targeting locally which will displace national advertisers. Setting up a Brand Defense Campaign will help protect your brand from competitors who try to bid on your name. Our team has the best AdWords CPA in the floral industry!

Add to that our optional SEO Services and you’ll dominate both the local and overall market because you will be setting up your website to be SEO friendly and promoted regularly through our ongoing work!


We will put our resources and many years of experience to bear analyzing your situation to develop a strategy that’s right for you. NO marketing plan should be a one-size-fits-all approach!

Remember, our job is to get the right people (customers) to the right place (your website), and doing the right thing (buying from you)!

Still not convinced that Strider is the right partner for you? Well, here are a few more key points that you might find interesting!


  • You will have DIRECT CONTROL of all of the content!

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  • You can add pages to your website at ANY TIME!

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  • It’s built FOR Florists… BY Florists!

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  • You will boost your BRAND recognition!

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  • You will be included in ALL ASPECTS of your branding and marketing program!

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Well – here we are! You’ve learned a great deal about marketing, advertising, web presence and the importance of doing things right. You’ve also learned quite a bit about Strider and how we can help. So now is the time for you to decide to take action or to keep plodding along with your current system and hope that it works out.

But before you do, I’d like to ask you a few questions:

  • If what you’ve been doing hasn’t been achieving the results you want, then why would you continue to do it?
  • How would your business improve if you could eliminate the website, SEO, reviews and other roadblocks that are in your way?
  • What would your life be like if you had a partner doing the work that must be done to achieve your goals?

As we said earlier, this isn’t for everyone. Some people will choose not to make a change while others will take action today and start down the right path… and start leaving your competition in the dust!

For those that are ready to take action, then please click on the button below to schedule your free, one-on-one consultation right away and let’s get started!

For everyone else – I want to say thank you for your time! I hope you’ve learned a great deal and found a lot of useful information. I would also ask that you do me one small favor! If you found this information helpful and you believe there is someone out there who could benefit from it, please be sure to forward this to those people so they can benefit from what you’ve learned.

But don’t forget, it’s those that take action who are those that thrive! Will that be you? We certainly hope so!

Thanks again for joining us!