I'm not sure if this counts as truly a weekly update, considering it's been closer to 10 days since the last blog post, but really ... who's counting? :)
Last week, Jim & I were in Simi Valley, CA (just outside Los Angeles) to attend the Advanced Certification course given by Bruce Clay, Inc. Let me say, this is no rubber stamp training program! There were people in attendance making their third trip in the past 12 months. To me, this is reflective of just how much changes in a year in the SEO world, and why training and accreditation are so important.
Following the training course we will have 30 days to apply what we've learned; then it's exam time! Apparently only half the people who take this exam pass on the first attempt. I'm quite confident that Jim & I will do well, and I'll post again around exam time to announce our results.
The SEO Toolset certification is recognized as the highest certification available in the SEO industry. To put this in context, according to the SEO Toolset directory only a few people in Canada have achieved this certification; none outside of BC. In the USA there are only a few thousand.
Jumping forward to this week: We were back in the office and hard at work. Several projects are nearing completion (which is why I'm writing this at 3:40 4:49am) and the to do lists are getting longer. We've been blessed with a few "out of the blue" potential clients and had the privilege of rescuing a friend from a web design disaster (more on that next week when the launch the site).
We will be leaving on Sunday for the Small Business Marketing Unleashed conference in Houston. I've really been looking forward to this event as it's a smaller group than an SES type conference, and is geared toward small business owners and marketers. The workshop format of the second day should be really beneficial, and I confess I'm stealing some ideas for another one of our projects. Unleashed is organized by my friend Jennifer Laycock and the team at Search Engine Guide, and I wish nothing more than to see this conference be a smashing success for them.
That's all for now ... the To Do list is calling my name. Does anyone have tips on dealing with a wasp infestation in your office?
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