Reputation Management

In life, your reputation is one of the most important assets you can build. A good reputation can help you find work, make new friends, open new opportunities, and build your sphere of influence. The book of Proverbs even says that “A good name is to be chosen rather than great riches, and favour is better than silver or gold.”

With the prominence of the internet, and the growth of social interaction like blogging, Twitter and Facebook, your reputation is now a global issue. Long gone are the days when a simple change of scenery can offer a fresh start. Employers are now screening potential employees by examining their Facebook profiles. People have lost their jobs over comments made online. Most damagingly, businesses have been destroyed by negative online reviews or accusations made against the company or high level employees.

Online Reputation Management aims to control your online reputation by positioning favourable content in the search results related to you and your business. Having a strong and favourable online reputation builds awareness and generates positive sentiment – not to mention reinforcing branding and other marketing initiatives.

When To Be Defensive

Reputation Defense is a subset of Reputation Management that deals with acting quickly in response to an attack on your reputation. Typically this takes the form of one or more antagonists posting negative information about a company, a C Level executive, or other individuals. If this negative information – whether true or false – ranks highly in the search engine results it can be very damaging. Our Reputation Defense team works to replace the negative information with positive content swiftly and effectively, minimizing your exposure.

Through our partnership with experts in the paralegal community, we are also able to take a reactive approve to reputation attacks by identifying anonymous bloggers and reviewers, gathering evidence for a lawsuit, and creating a psychological profile of the antagonist should the need arise.

The Best Defense

All too often, companies and individuals who come to us for Reputation Defense work need to be reactive  because they failed to be proactive by building up a solid online reputation. A strong reputation is much less vulnerable to attack, and can help attract new business opportunities. Ask our Reputation Defenders how Strider can proactively build a strong online reputation for you to protect your good name, bring in more business your company or increase your potential for gaining better employment.