Strider Inc.

Supporting the Toronto Pastors Conference

RKF — Wed, 28 Apr 2010 03:05:18 +0000

The second annual Toronto Pastors Conference will be held on June 14-16th at Richview Baptist Church in Etobicoke. Last year’s event was a big success in every sense, with a full house of attendees who were blessed by excellent teaching from the presenters, including keynote speaker Mark Dever. This year’s the keynote speaker is Mike Bullmore, [...]

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Supporting the Toronto Pastors Conference

Social Media: It’s Just Marketing

RKF — Tue, 29 Sep 2009 15:10:19 +0000

Everyone involved in online marketing has been through this experience: you meet with a client, discuss strategies for their internet marketing campaigns, and the topic turns to social media. Almost without fail, small business owners react with something like: “Who has time for this?” or “How am I supposed to take time out of my [...]

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Social Media: It’s Just Marketing

SOHO|SME Conference

RKF — Tue, 29 Sep 2009 07:19:43 +0000

Yesterday I took the day to attend the SOHO|SME Conference & Expo in downtown Toronto, organized by the SOHO Team. While in many ways I felt the event left much to be desired, there were certainly some good highlights. Billed as a conference for small business owners, and themed towards providing actionable and practical advice for [...]

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SOHO|SME Conference

What Kind Of SEO Agency Do We Want To Be?

RKF — Mon, 24 Aug 2009 18:17:29 +0000

When I worked as a freelance SEO Consultant, I had the pleasure of interacting with a number of different types of clients, from corporations to single person operations, from multiple-location brick & mortar businesses to online-only companies. Big & small, I served a diverse crowd. Through the last 18 months of launching a start-up firm, building [...]

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What Kind Of SEO Agency Do We Want To Be?

FlowerChat Logo Awards

RKF — Sat, 04 Jul 2009 15:18:02 +0000

One of my favourite – and most time consuming – projects in the Strider portfolio is our online florist community, FlowerChat. For the past few months the FlowerChat membership has been hard at work sifting through numerous submissions for the FlowerChat Logo Design contest. Submissions were collected in May and voted on in groups (American [...]

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FlowerChat Logo Awards

PR For The Family Business

RKF — Wed, 06 May 2009 21:52:43 +0000

What’s better than getting some good PR? How about getting good PR the week before a major buying season! While I love to see any small biz do well, I am allowed to be especially proud it’s my Mom. The Toronto Star recently featured my family’s business, Martin’s, the Flower People, in an article discussing our [...]

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PR For The Family Business

SEO Scams – Who Bears The Blame?

RKF — Tue, 17 Mar 2009 14:57:05 +0000

I had the pleasure of reading an article this morning by Ian Lurie of Conversation Marketing titled I Am Not A Carpetbagger. (ht: @LisaBarone) In the article, Ian questions the rationale used by clients who have been victimized by an SEO scam who are now dealing with a professional SEO agency. they won’t hire another practitioner [...]

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SEO Scams – Who Bears The Blame?

Barrila Law, Vaughan ON Lawyer

RKF — Mon, 02 Mar 2009 22:38:54 +0000

While I have a few blog posts in mind that have been stirring around for a while, I wanted to take a moment to congratulate my friend and BNI colleague, Gaetano Barrila, on the launch of his new law office in Vaughan, ON. It’s been a personal pleasure for me to help Gaetano get his site [...]

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Barrila Law, Vaughan ON Lawyer

Strider in Florists’ Review

RKF — Fri, 30 Jan 2009 19:04:40 +0000

I recently had the pleasure of authoring an article on email marketing for Florists’ Review magazine. You can read the article on the Florists’ Review site, or in print in their February ‘09 issue. Discussion on the article continues on the Florist SEO blog. Post from: Strider SEO for Small BusinessStrider in Florists’ Review

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Strider in Florists’ Review

Interview with Creative Fusion Media

RKF — Tue, 16 Dec 2008 20:43:26 +0000

I recently had the pleasure of being interviewed by Nathan Ketsdever of the Creative Fusion Media blog. Nathan is running a series of interviews with Christian SEOs.

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Interview with Creative Fusion Media

New Facebook Page

RKF — Tue, 02 Dec 2008 16:49:39 +0000

Martin's, the Flower People has launched a new Facebook page, just in time for the annual Open House and celebration of their 110th year in business.

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New Facebook Page

New Blog Project – Florist SEO

RKF — Thu, 28 Aug 2008 13:02:24 +0000

The time has come to launch a blog dedicated to SEO advice for the floral industry. Say Hello to the new Florist SEO blog.

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New Blog Project – Florist SEO

Online Business Interview Series: EmbroidMe-Woodbridge

RKF — Sat, 12 Jul 2008 20:22:52 +0000

EmbroidMe is the largest supplier of custom embroidered clothing and promotional products in the world. With no minimums on custom orders, they are a great solution for small businesses seeking promotional material.

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Online Business Interview Series: EmbroidMe-Woodbridge

Online Business Interview Series: It’s Up To You

RKF — Fri, 04 Jul 2008 18:29:48 +0000

It's Up To You offers health, fitness and nutritional products for optimal health. Owner Teresa Salerno is this week's Online Business Interview subject.

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Online Business Interview Series: It’s Up To You

Online Business Interview Series: The Ardent Sparrow

RKF — Fri, 27 Jun 2008 15:34:05 +0000

An interview with Rebecca Wagler, owner of The Ardent Sparrow. The Ardent Sparrow manufacturers and sells handmade unique jewellery pieces.

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Online Business Interview Series: The Ardent Sparrow

Father’s Day for the Strider Dad

Janis — Sun, 15 Jun 2008 04:30:12 +0000

An awesome Father's Day present for the guy with a new company - signs!

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Father’s Day for the Strider Dad

What Went Wrong With My SEO?

Jim — Fri, 13 Jun 2008 19:22:12 +0000

When small businesses begin to recognize the incredible value of web marketing, the next major challenge is to find and agency to actually do the work. And it is a challenge...

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What Went Wrong With My SEO?

Meet Us At Floral Summit 2008

RKF — Fri, 16 May 2008 14:19:30 +0000

Team Strider will be leading workshops at the upcoming Floral Summit 2008.

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Meet Us At Floral Summit 2008

Florists vs ProFlowers: Score One For The Little Guy

RKF — Tue, 06 May 2008 17:01:11 +0000

One small florist is continuing to make an impact on corporate America

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Florists vs ProFlowers: Score One For The Little Guy

NBC Says Shop Local

RKF — Tue, 06 May 2008 16:53:31 +0000

NBC says: Buy Mother's Day Flowers from a local florist

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NBC Says Shop Local