Strider Inc. » Small Business

Social Media: It’s Just Marketing

RKF — Tue, 29 Sep 2009 15:10:19 +0000

Everyone involved in online marketing has been through this experience: you meet with a client, discuss strategies for their internet marketing campaigns, and the topic turns to social media. Almost without fail, small business owners react with something like: “Who has time for this?” or “How am I supposed to take time out of my [...]

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Social Media: It’s Just Marketing

FlowerChat Logo Awards

RKF — Sat, 04 Jul 2009 15:18:02 +0000

One of my favourite – and most time consuming – projects in the Strider portfolio is our online florist community, FlowerChat. For the past few months the FlowerChat membership has been hard at work sifting through numerous submissions for the FlowerChat Logo Design contest. Submissions were collected in May and voted on in groups (American [...]

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FlowerChat Logo Awards

PR For The Family Business

RKF — Wed, 06 May 2009 21:52:43 +0000

What’s better than getting some good PR? How about getting good PR the week before a major buying season! While I love to see any small biz do well, I am allowed to be especially proud it’s my Mom. The Toronto Star recently featured my family’s business, Martin’s, the Flower People, in an article discussing our [...]

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PR For The Family Business

SEO Scams – Who Bears The Blame?

RKF — Tue, 17 Mar 2009 14:57:05 +0000

I had the pleasure of reading an article this morning by Ian Lurie of Conversation Marketing titled I Am Not A Carpetbagger. (ht: @LisaBarone) In the article, Ian questions the rationale used by clients who have been victimized by an SEO scam who are now dealing with a professional SEO agency. they won’t hire another practitioner [...]

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SEO Scams – Who Bears The Blame?

Barrila Law, Vaughan ON Lawyer

RKF — Mon, 02 Mar 2009 22:38:54 +0000

While I have a few blog posts in mind that have been stirring around for a while, I wanted to take a moment to congratulate my friend and BNI colleague, Gaetano Barrila, on the launch of his new law office in Vaughan, ON. It’s been a personal pleasure for me to help Gaetano get his site [...]

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Barrila Law, Vaughan ON Lawyer

Online Business Interview Series: EmbroidMe-Woodbridge

RKF — Sat, 12 Jul 2008 20:22:52 +0000

EmbroidMe is the largest supplier of custom embroidered clothing and promotional products in the world. With no minimums on custom orders, they are a great solution for small businesses seeking promotional material.

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Online Business Interview Series: EmbroidMe-Woodbridge

Online Business Interview Series: It’s Up To You

RKF — Fri, 04 Jul 2008 18:29:48 +0000

It's Up To You offers health, fitness and nutritional products for optimal health. Owner Teresa Salerno is this week's Online Business Interview subject.

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Online Business Interview Series: It’s Up To You

Online Business Interview Series: The Ardent Sparrow

RKF — Fri, 27 Jun 2008 15:34:05 +0000

An interview with Rebecca Wagler, owner of The Ardent Sparrow. The Ardent Sparrow manufacturers and sells handmade unique jewellery pieces.

Post from: Strider SEO for Small Business

Online Business Interview Series: The Ardent Sparrow

What Went Wrong With My SEO?

Jim — Fri, 13 Jun 2008 19:22:12 +0000

When small businesses begin to recognize the incredible value of web marketing, the next major challenge is to find and agency to actually do the work. And it is a challenge...

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What Went Wrong With My SEO?

Florists vs ProFlowers: Score One For The Little Guy

RKF — Tue, 06 May 2008 17:01:11 +0000

One small florist is continuing to make an impact on corporate America

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Florists vs ProFlowers: Score One For The Little Guy

NBC Says Shop Local

RKF — Tue, 06 May 2008 16:53:31 +0000

NBC says: Buy Mother's Day Flowers from a local florist

Post from: Strider SEO for Small Business

NBC Says Shop Local

Small Business Marketing Unleashed Conference

Jim — Fri, 25 Apr 2008 16:20:11 +0000

Ryan and I just flew in from Houston Texas Wednesday afternoon after attending the first Small Business Marketing Unleashed conference hosted by Search Engine Guide. It just doesn't get much better than SEO in the Alamo.

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Small Business Marketing Unleashed Conference

Bucking a trend

RKF — Mon, 21 Apr 2008 19:54:14 +0000

Matt McGee is trying to be the last person not on Twitter

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Bucking a trend

Customer Service in Print

RKF — Sat, 15 Mar 2008 02:17:19 +0000

Proactive service by Harmony Printing saved our trip

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Customer Service in Print

Launching a Small Business

RKF — Fri, 07 Mar 2008 14:51:18 +0000

How do you best understand your customers? Become one of them!

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Launching a Small Business