From the category archives:

Small Business

Social Media: It’s Just Marketing

29 September 2009

Everyone involved in online marketing has been through this experience: you meet with a client, discuss strategies for their internet marketing campaigns, and the topic turns to social media. Almost without fail, small business owners react with something like: “Who has time for this?” or “How am I supposed to take time out of my [...]

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FlowerChat Logo Awards

4 July 2009

One of my favourite – and most time consuming – projects in the Strider portfolio is our online florist community, FlowerChat. For the past few months the FlowerChat membership has been hard at work sifting through numerous submissions for the FlowerChat Logo Design contest. Submissions were collected in May and voted on in groups (American [...]

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PR For The Family Business

6 May 2009

What’s better than getting some good PR? How about getting good PR the week before a major buying season!
While I love to see any small biz do well, I am allowed to be especially proud it’s my Mom. The Toronto Star recently featured my family’s business, Martin’s, the Flower People, in an article discussing our [...]

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SEO Scams – Who Bears The Blame?

17 March 2009

I had the pleasure of reading an article this morning by Ian Lurie of Conversation Marketing titled I Am Not A Carpetbagger. (ht: @LisaBarone) In the article, Ian questions the rationale used by clients who have been victimized by an SEO scam who are now dealing with a professional SEO agency.
they won’t hire another practitioner [...]

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Barrila Law, Vaughan ON Lawyer

2 March 2009

While I have a few blog posts in mind that have been stirring around for a while, I wanted to take a moment to congratulate my friend and BNI colleague, Gaetano Barrila, on the launch of his new law office in Vaughan, ON.
It’s been a personal pleasure for me to help Gaetano get his site [...]

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Online Business Interview Series: EmbroidMe-Woodbridge

12 July 2008

EmbroidMe is the largest supplier of custom embroidered clothing and promotional products in the world. With no minimums on custom orders, they are a great solution for small businesses seeking promotional material.

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Online Business Interview Series: It’s Up To You

4 July 2008

It’s Up To You offers health, fitness and nutritional products for optimal health. Owner Teresa Salerno is this week’s Online Business Interview subject.

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Online Business Interview Series: The Ardent Sparrow

27 June 2008

An interview with Rebecca Wagler, owner of The Ardent Sparrow. The Ardent Sparrow manufacturers and sells handmade unique jewellery pieces.

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What Went Wrong With My SEO?

13 June 2008

When small businesses begin to recognize the incredible value of web marketing, the next major challenge is to find and agency to actually do the work. And it is a challenge…

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Florists vs ProFlowers: Score One For The Little Guy

6 May 2008

One small florist is continuing to make an impact on corporate America

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