Supporting the Toronto Pastors Conference

by RKF on 27 April, 2010

in Strider

The second annual Toronto Pastors Conference will be held on June 14-16th at Richview Baptist Church in Etobicoke. Last year’s event was a big success in every sense, with a full house of attendees who were blessed by excellent teaching from the presenters, including keynote speaker Mark Dever.
This year’s the keynote speaker is Mike Bullmore, [...]

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Social Media: It’s Just Marketing

by RKF on 29 September, 2009

in Small Business

Everyone involved in online marketing has been through this experience: you meet with a client, discuss strategies for their internet marketing campaigns, and the topic turns to social media. Almost without fail, small business owners react with something like: “Who has time for this?” or “How am I supposed to take time out of my [...]

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SOHO|SME Conference

29 September 2009

Yesterday I took the day to attend the SOHO|SME Conference & Expo in downtown Toronto, organized by the SOHO Team. While in many ways I felt the event left much to be desired, there were certainly some good highlights.
Billed as a conference for small business owners, and themed towards providing actionable and practical advice for [...]

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What Kind Of SEO Agency Do We Want To Be?

24 August 2009

When I worked as a freelance SEO Consultant, I had the pleasure of interacting with a number of different types of clients, from corporations to single person operations, from multiple-location brick & mortar businesses to online-only companies. Big & small, I served a diverse crowd.
Through the last 18 months of launching a start-up firm, building [...]

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FlowerChat Logo Awards

4 July 2009

One of my favourite – and most time consuming – projects in the Strider portfolio is our online florist community, FlowerChat. For the past few months the FlowerChat membership has been hard at work sifting through numerous submissions for the FlowerChat Logo Design contest. Submissions were collected in May and voted on in groups (American [...]

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PR For The Family Business

6 May 2009

What’s better than getting some good PR? How about getting good PR the week before a major buying season!
While I love to see any small biz do well, I am allowed to be especially proud it’s my Mom. The Toronto Star recently featured my family’s business, Martin’s, the Flower People, in an article discussing our [...]

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SEO Scams – Who Bears The Blame?

17 March 2009

I had the pleasure of reading an article this morning by Ian Lurie of Conversation Marketing titled I Am Not A Carpetbagger. (ht: @LisaBarone) In the article, Ian questions the rationale used by clients who have been victimized by an SEO scam who are now dealing with a professional SEO agency.
they won’t hire another practitioner [...]

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Barrila Law, Vaughan ON Lawyer

2 March 2009

While I have a few blog posts in mind that have been stirring around for a while, I wanted to take a moment to congratulate my friend and BNI colleague, Gaetano Barrila, on the launch of his new law office in Vaughan, ON.
It’s been a personal pleasure for me to help Gaetano get his site [...]

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Strider in Florists’ Review

30 January 2009

I recently had the pleasure of authoring an article on email marketing for Florists’ Review magazine. You can read the article on the Florists’ Review site, or in print in their February ‘09 issue.
Discussion on the article continues on the Florist SEO blog.

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Interview with Creative Fusion Media

16 December 2008

I recently had the pleasure of being interviewed by Nathan Ketsdever of the Creative Fusion Media blog. Nathan is running a series of interviews with Christian SEOs.

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